Source Name: Tata Teleservices Ltd. |
Tata Docomo Keeps the ‘Bhalai Ki Supply’ Flowing with Latest in TVC Series
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Hyderabad, Andhra Pradesh, India -- TVCs provide simple solutions to everyday problems of millennials with an amusing spin -- Brand promotes greater customer experience with affordable data and voice plans
Tata Docomo, the unified brand of Tata Teleservices, has launched a set of two new unusual TVCs, as part of its campaign to highlight the special voice and data offers available to prepaid customers. Latest in the ‘Bhalai Ki Supply’ campaign, the TVCs use clever juxtapositioning of words and humour to drive home the point that the seemingly inconsequential act of sharing jokes and videos on social media can turn into an act of greater good.
One of the ad films showcases a young man laughing at a forwarded joke received on his handset. He then casually puts the phone away and gets back to reading. A solemn voice-over immediately reprimands him for not sparing a thought for his roommate, who is dancing away to the torturous whims and fancies of his bosses. The off-camera commentary then goes on to urge the young man to forward the joke to his friend to lift his spirits and thus continue the ‘Bhalai Ki Supply’. This is followed by a plug on the special package of 1GB of 3G data available at just Rs. 185; customers are encouraged to spread goodwill, without any hesitation, through more data-usage.
“These Tata Docomo ads tie in well, through a comical twist, with the fact that most millennials today are keen to make a positive difference in the world around them. The tag-line of ‘Chaloo rakho bhalai ki supply’ connects with the fact that our data plans offer abundant data for customers to use, spread happiness and better the life experience with mobiles. The ads also showcase the sheer width of our product offering, including voice and data, which enable customers to communicate to their heart’s content.” said Mr. Gurinder Singh Sandhu, Head - Marketing, Tata Docomo.
Conceptualised by Contract India, the TVCs capture everyday situations to offer a witty reminder for the value-for-money data and voice plans by Tata Docomo. The idea is to encourage customers to make the lives of people around them much happier, under the thematic campaign of ‘More Data, More Bhalai’.
The millennials are bent on sharing, endorsing and seeking validations for their actions; hence they take communicating through calls, SMS and social networking sites very seriously. Also with millennial customers growing in their adoption of mobile handsets; voice and data services are no longer a luxury but a necessity. Tata Docomo’s continued effort is to present plans that are affordable and offer most value to customers.
Links to the TVC(s): Youtube link:
Snowball/Pressure cooker: https://www.youtube.com/watch?
Faalooda: https://www.youtube.com/watch?
English
About Tata Teleservices Limited Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata Docomo and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT Docomo in November 2008, Tata Teleservices launched 2G GSM services under the Tata Docomo brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata Docomo in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, and public booth telephony and wireline and Wi-Fi services.
For details, visit www.tatateleservices.com and www.Tata Docomo.com |