Harley-Davidson® Introduces the New Black Label Merchandise Collection in India

The world renowned Harley-Davidson lifestyle is more than just riding motorcycles. It is the attitude that riders wear which sets them apart from the rest. It’s been over a century since Harley-Davidson Motorclothes® made its first garment. From that very first jersey, proudly emblazoned with the Harley-Davidson name, to the very latest hi-tech protective riding gear, the company has ensured that their riders are protected and styled in gear that is proud to stand in.

Drawing from the brand’s rich vintage style, the latest Harley-Davidson Black Label Fall 2015 Collection is here to break all rules of style and comfort. The unique apparel collection adds a new twist to biking gear. Drawing inspiration from the Dark Custom movement, the collection proudly showcases an authentic rebel attitude, expressing the true rogue roots of Harley-Davidson.

Similar to the Dark Custom Motorcycles, the Black Label Collection reflects a simplistic, minimalistic and understated style. The street-inspired designs, and the custom look and feel of the collection evokes the attitude of young Harley riders. The collection consists of statement pieces such as signature biker jackets, denim jeans, cargo shorts, outerwear, and knit and woven tops with worn and distressed accents.

Some of the other apparel collections offered by Harley-Davidson are:

- FXRG^® (Functional Riding Gear) – the toughest riding gear engineered to perform even in the most extreme conditions

- Core Essentials – the classic custom styles that truly epitomize the authentic appeal of Harley-Davidson

The Black Label Fall 2015 collection is available across all Harley-Davidson dealerships in the country. Moreover, Harley-Davidson fans can also view and purchase the collection at the upcoming season of Harley Rock Riders, a festival where rock music and motorcycles come together, at the Richardson and Cruddas Foundry, Mumbai on October 30^th – 31^st, 2015.

About Harley-Davidson India:

Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. The Company offers 12 models in its line-up in India, in addition to a full range of genuine parts, accessories, and general merchandise, available through its authorized dealerships. Harley-Davidson India is headquartered at Gurgaon, Haryana, and has an assembly unit at Bawal, Haryana. The company has 18 independent dealerships across India: New Delhi, Gurgaon, Chandigarh, Mumbai, Navi Mumbai, Hyderabad, two in Bangalore, Chennai, Kochi, Kolkata, Ahmedabad, Indore, Pune, Goa, Jaipur, Surat and Lucknow. For more information, visit the Harley-Davidson India web site at www.harley-davidson.in, Facebook, Twitter and YouTube pages.