IMAGICA Gets "The Wedding Filmer" on Board for "Masti Ki Baarish" Ad Film

Adlabs Imagica has got Vishal Punjabi from “The Wedding Filmer” to create an ad film on their “Masti ki Baarish” campaign. The film shows families enjoying at IMAGICA while it rains and beautifully captures the fact that there is something for every age group at IMAGICA. In this film kids, youngsters, parents and grandparents are seen having a good time, enjoying the downpour equally with childlike innocence. The film showcases the rides and attractions along with the ongoing street food festival. A particular shot taken from the Gold Rush Express ride gives you an amazing view of the park.

Conceptualized and scripted by ‘The Wedding Filmer’, the first TV spot starts with a monsoon version of the popular Imagica jingle that sets the mood for Masti ki Baarish. The television commercial is currently being aired on leading GECs (General Entertainment Channels) and Kid’s channels. It is also being showcased at more than 250 multiplex screens across key markets.

Mr. Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, "We wanted to explore the joyous emotions associated with the monsoon and also give people a reason to step out of their homes with their loved ones to enjoy the Masti ki Baarish at Imagica. ‘The Wedding Filmer’ was the perfect choice for this as they know how to bring the emotions alive on screen.”

“This film also intends to establish Imagica as a preferred monsoon destination.” Mr. Chhabra added.

Mr. Vishal Punjabi from ‘The Wedding Filmer’ said, "No matter how much we all love what we do, the routine always makes life a little mundane. What better to step out of it and step into a world of magic, fairy tales, cartoons, everything that fascinated us as kids and terrifies us now? Including the rain! So we took that trip to our childhood and captured it the best we could... With our family and friends and this is the result"

Ms. Zara from ‘The Wedding Filmer’ said, “Monsoons in the mountains are a magical time. It’s lush, green and dreamy! Now imagine whizzing through the skies, dancing in the rain and spending that precious weekend with your family like an awestruck child again. That’s the emotion we were after with this film for the colourful wonderland that is Imagica.”

Imagica is a fun drive away from Mumbai and Pune. You can also reach Imagica by bus from both Mumbai and Pune. For those who want to have an added train experience can take a train from CST to Khopoli, where a free Imagica shuttle takes you to the park at 10am every day. Get into your rain gear and brace yourself for an international standard theme park experience in India and get wet in “Masti ki Baarish” at Adlabs Imagica.

Log on to www.adlabsimagica.com or call (022) 4213 0405 to have a splashing good time.

You can view the TVC on: http://bit.ly/AdlabsImagicaMastiKiBaarish

Credits:

Production House: The Wedding Filmer

Music Director: Sanjeev Wadhwani

Lyricist: Manoj Yadav

About Adlabs Imagica:

Adlabs Imagica is the flagship project of Adlabs Entertainment Limited (AEL). AEL is promoted by Mr. Manmohan Shetty. Imagica is one of India’s leading theme park destinations, offering entertainment, fun, action, relaxation, dining and shopping at a single location. The group has assembled an experienced and diversified team for development and implementation of the project. This theme park is a celebration of the family entertainment and a ‘one-stop’ entertainment destination of international standards. Since its launch in 2013, the theme park has been receiving excellent reviews from the guests who have visited the Park.

Disclaimer:

Adlabs Entertainment Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the Global Co-ordinators and Lead Managers at https://www.db.com/india/en/content/7272.html and http://investmentbank.kotak.com, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” of the aforementioned offer document.

This press release is not for publication or distribution to persons in the United States, and is not an offer for sale within the United States of any equity shares or any other security of the Company. Securities of the Company, including its equity shares, may not be offered or sold in the United States absent registration under U.S. securities laws or unless exempt from registration under such laws.