Kwality Limited Obtains “Kwality” Artwork from the Founding Father Sh. P.L Lamba

Kwality Limited, India’s leading and fastest-growing dairy company, today announced that it has obtained the permitted use of “Kwality” artwork confined to its use in relation to dairy products & beverage offerings (excluding usage in the Ice cream, ice lollies & frozen desserts).

The company has entered into an arrangement with Shri P L Lamba, founding father of Kwality group and obtained the rights to use “Kwality” artwork, which he had created.

Speaking on the announcement Mr. Sanjay Dhingra, Managing Director, Kwality Limited said, “The name ‘KWALITY’ has been synonym with every Indian for decades. We will be launching a series of high margin value added products under ‘Kwality’ to deliver an improved bottom line & market share .

Elaborating on the upcoming plans, Mr. Sidhant Gupta, Director, Kwality Limited, said, “This is part of our comprehensive business transformation strategy to become a key player in dairy industry’s B2C segment..”

ABOUT KWALITY LIMITED:

Incorporated in 1992, Kwality Limited is India’s premier dairy foods company and has built leadership positions in branded and value-added markets across the dairy sector. The product range includes milk (bulk pouched and tetra pack), pure ghee, pure cow ghee, Livlite 85% less cholesterol ghee, curd, skimmed milk powder, wake up creamer, chaach, lassi and other dairy products under its brands like ‘Dairy Best’ & KDIL’s Kwality. The Company is in the process of launching value-added products such as flavoured milk, tetra pack milk, cheeses in numerous variants and table butter. With six milk processing units in Uttar Pradesh, Haryana and Rajasthan and its wide distribution network, the Company caters to retail customers under its own brand ‘Dairy Best’ and supplies dairy products to institutional customers, which includes leading MNCs and Indian companies. Kwality Limited was conferred the Dun & Bradstreet Corporate Award 2014 as the top Indian Company under the sector ‘Food & Agro Processing’.