25 Top Indian Designers take Center Stage with “Crafts of India” for the Amazon.in Grand Finale

In a befitting finale to the five day long fashion extravaganza Amazon India Fashion Week, Amazon India hosted a gorgeous spectacle for the Grand Finale celebrations. Themed on ‘Crafts of India’, 25 of India’s renowned designers put together a beautiful creative expression of the luxuriant Indian heritage of crafts and weaves for the finale.

For the first time ever, 25 designers  - Abraham & Thakore, Amit Agarwal, Anamika Khanna, Aneeth Arora, Anju Modi,   Ashish Soni, Gaurav Gupta, JJ Valaya, Manish Arora, Manish Malhotra, Monisha Jaising, Namrata Joshipura, Pankaj & Nidhi, Raghavendra Rathore, Rahul Mishra, Rajesh Pratap Singh, RG+RK, Rina Dhaka, Ritu Kumar, Rohit Bal, Sabyasachi, Suneet Varma, Tarun Tahiliani, Varun Bahl and Wendell Rodricks,  together  set the stage on fire with hues of royal crimson, gorgeous reds and fiery orange, in ensembles that highlighted Indian crafts and weaves at their best.

For the Grand Finale celebrations, the designers crafted an awe-inspiring array of looks across Western, Fusion and Indian lines. The rich variety of creativity and ideas, in colourful garbs started with a western collection, followed by ethnic beauty, themed on the colours of daylight, fading with the deep colours of sunset. The finale culminated in the splendour of Indian wear with luxuriously crafted drapes from everyday to Bridal wear.

“The 25^th edition of the India Fashion Week could not have been better with an amalgamation of 25 designers coming together on the same stage for the Grand Finale showcasing Indian weaves and crafts. Making this edition even more special was our partnership with Amazon.in. Our association with Amazon India will help take Indian Fashion talent to greater heights and wider markets, reaching millions of customers across the nation, said Sunil Sethi, President, FDCI.

The spectacular Amazon.in Grand Finale marked the end of the 25th season of the India Fashion Week. “We are very happy with the way the first season of AIFW has turned out for us. Our interaction with designers over the past week has been very encouraging. Their eagerness to go online and reach a wider customer base was palpable and is in-line with our vision of making fashion and designer wear accessible to customers across India,” said Vikas Purohit, Head Amazon Fashion, India. “We thank FDCI for supporting and guiding us to ensure a smooth interaction with the fashion community during the event. We are confident that the next season will be much more exciting,” added Vikas.

The Grand Finale was streamed live on the Amazon India Fashion Week page  giving an opportunity to consumers and fashion enthusiasts across India to watch the show and participate in the celebrations.

About Amazon.in:

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon.com:

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

About FDCI:
Fashion Design Council of India: A non-profit organisation, the FDCI is the apex fashion council of India. Represented by over 300 designers, the FDCI takes Indian fashion global by promoting the 'business of fashion'. For details visit www.fdci.org, you can also see the designer list and follow event updates on the FDCI app downloadable from the Apple App store or Google Play Store" (www.fdciapp.com powered by Sent.ly)