Aircel Chennai Open 2015 Kicks off with a Fashion Show

Reliance Trends, the official apparel partner of India’s Premier and South Asia’s only ATP World Tour event, Aircel Chennai Open through their active wear brand Performax, conducted the opening fashion show featuring top tennis stars of the tournament like Feliciano Lopez, Somdev Devvarman and others along with Show Stopper Shriya Saran at the Hyatt Regency, Chennai on January 5, 2015.

The players turned up the heat as they walked the ramp and the who’s who experienced a fun and stylish evening at the Hyatt regency, Chennai.

Sequence 1 - Indian Wear: The new spring summer 15 collection gives an interesting dimension to Indian wear with popular art forms like phool jhadi, bohemian raphsody, Jaipur pottery, & match pop art brought to life in innovative cuts and silhouettes. This is the exciting new range of SS' 15

Sequence 2 - Casual Wear Collection: Bright summery colours and unique cuts and sillouhettes is what defines this collection. Popular inspirations like hip hop, French prints in the forms of denims leggings, capris and funky trousers.

Sequence 3 - PARTY Wear: This diffusion line brings great dimension to the spring summer 15 range. The predominantly monochrome theme highlights stylish party wear dresses in contemporary sillouhesttes and fabrics.

About Aircel Chennai Open 2015:

The USD 450,000 Aircel Chennai Open, owned by IMG and operated and organised by IMG Reliance, is India's and South Asia's only ATP World Tour event. Started in 1996, by IMG, a global leader in sports management and marketing, the event has completed 20 successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP's Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP's Best Marketing Award (2008), the tournament has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The 20^th edition of the event in India and 19^th in Chennai will be held from 5^th – 11^th January, 2015 at the SDAT Tennis stadium in Nungambakkam, Chennai. The tournament is conducted in Chennai with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).

About Performax:

Performax is a high performance active wear brand exclusively available at Reliance Trends India’s largest fashion destination. Lightweight durable and moisture managed, Performax is designed for maximum comfort and maximum performance.

Performax is equipped with performance based features like “Quickdry” which helps you stay cool and dry, “UV Protection” which protects you from harmful rays, “Compression Garment” which provides special support for better performance. “Fly Weight” light weight fabric which moves with the body, “high Stretch Fabric” for better movement.

The brand is available across 100 cities and 180+ stores of Reliance Trends.

About IMG:

IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion. 

About IMG Reliance:

IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida