Aircel Customers Get Unique Opportunity to Meet Atlético de Kolkata

• Customers from Kolkata and Rest of West Bengal meet and interact with their favourite football heroes

• Get an exclusive opportunity to exchange thoughts and experiences with Sourav Ganguly and some of the global football heroes such as Fikru Teferra and Subhashish Roy Chowdhury

Taking forward its promise of offering ‘extra’ to its customers, Aircel organized a unique ‘meet and greet’ for its customers and trade partners with some of the most celebrated global players of Bengal’s favourite football team, Atlético de Kolkata (ATK). Customers and Trade Partners from all over West Bengal gathered to meet Sourav Ganguly and players such as Fikru Teferra and Subhashish Roy Chowdhury for a memorable day in Kolkata on Friday evening.

The event also saw the winners of Aircel Extra Passion Contest by Aircel - including customers from across West Bengal - being rewarded for their loyalty toward the company. The attendees that form a vital group of Aircel’s customers were given this unique opportunity to meet and share their experiences with the players of Atlético de Kolkata. This was also a chance for them to congratulate the team on its phenomenal success by far in the Hero Indian Super League and show their immense support for the team as well for football as a game.

Commenting at the event, Sanjeev Garg, Business Head, Aircel-Kolkata and Rest of West Bengal, said, “Aircel is very proud of its association with Atlético de Kolkata, a team that has helped fuel the football excitement among people all over the country. But in Bengal, this excitement goes miles ahead to become a grand celebration that binds each and everyone together with the spirit of the game. We’re happy to have been able to add to this celebration for our customers and trade partners by bringing them closer to their football heroes. We believe in an inclusive growth for our company which isn’t possible without delighting our customers and trade partners, and are confident that this day will help deepen our bond with them.”

Present at the event, Legendary Cricketer and Co-owner of Team Atlético de Kolkata, Sourav Ganguly, said, “We formed this team with the vision of inspiring people and adding merriment to lives with football. Each time we see this vision translated into reality in the eyes of these passionate football lovers, we are truly encouraged to do better and better. The entire team is grateful to the fans for this love and support.”

One of the elated winners, said, “There hasn’t been a single match of ATK that I haven’t watched with my friends or family and jumped at every move in it! I had great fun knowing more about my favourite players and connecting with them face-to-face. Honestly, I can never forget this special day in my life and I thank Aircel wholeheartedly for this wonderful opportunity.”

Focusing on building love for the brand among customers, Aircel has been engaging not only its customers, but also various trade partners over the years through such joyful activities. Recently, Aircel had also organized a similar event for some underprivileged students in Kolkata, giving them a once-in-a-lifetime opportunity to interact with some of the key players of ATK.

About Aircel Limited:

Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com

For further information, please contact:

Govind Mahadevan | Astha Ghai

08447027399 | 09871708750

Govind.mahadevan@digitaslbi.com | astha.ghai@digitaslbi.com