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Bharti Airtel
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Airtel Digital TV Achieves Customer Base of 10 Million in Just 6 Years of Inception

Apr 01, 2015   16:32 IST 
Mumbai, Maharashtra, India

- Announces plans to add 12 new channels soon taking the portfolio up to 500 channels & services

- Plans to expand the HD portfolio to over 50 best HD channels shortly; making it one of the largest HD bouquet in the industry

- To expand the regional channel portfolio soon and offer the highest number of channels in Assamese, Gujarati, Kannada and Tamil languages


Airtel Digital TV, the DTH arm of leading global telecommunications provider Bharti Airtel today announced that it has achieved the 10 million customer mark. The company achieved this milestone within a short span of 6 years. With an eye on innovation, the company has many first to its credit. Airtel Digital TV was the first to introduce the Universal Remote to the market along with value added services like Multi-lingual EPG, World's first USSD-based self-care facility on mobile among others, making it one of the fastest growing DTH companies in the country today.


Announcing the achievement, Shashi Arora, CEO - Airtel Digital TV said, “Innovation and customer satisfaction is core to our DNA. At Airtel Digital TV, we strive to empower our customers with superior television viewing experience by offering innovative & life enriching services backed with cutting-edge technology. As we look back, we take pride in the product and service innovations that we have brought to the industry. These offerings have not only helped increase customer stickiness but has also made us one of the fastest growing DTH companies today.  We will continue to go this path and offer customers world class content and television viewing.”


A pioneering company, Airtel Digital TV is the first and only company to enable customers to record even on the standard definition set-top-box which can be done with the help of a simple USB storage drive enabling the high-end feature to be enjoyed by the masses. The recently launched Integrated Digital TV (iDTV) is yet another key innovation by Airtel. Pioneered in partnership with leading TV manufacturer, the iDTV technology miniaturized set-top-box into a small yet efficient smart card that fit directly at the back panel of television sets with minimal wiring and a single remote thereby offering customers a superior & world class experience.


About Airtel digital TV

Airtel digital TV is a leading national DTH service provider offering MPEG4 & DVBS2 – currently the most advanced digital broadcasting technologies available in the world. The company offers both standard and high definition (HD) digital TV services with 3D capabilities and Dolby surround sound and is backed by a 24X7 customer care. With 456 channels & services including 25 HD channels and interactive services, Airtel Digital TV has introduced many firsts to the segment including a universal remote, several unique interactive applications, multi lingual EPG, and integrated anytime, anywhere recording through mobile and web. With the launch of the SD+ recorder set-top box, Airtel Digital TV is now the only DTH player in the country to offer recording on all types of set-top-boxes. Airtel Digital TV had over 9.8 million customers as on September 2014.


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About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce. Bharti Airtel had over 319 million customers across its operations at the end of February 2015.


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