Amazon.in and The Label Corp Enter Into Exclusive Partnership

• Consumers from across India can now get their hands on Label Corp’s signature fashion Apparel and merchandise through Amazon.in

• Get styling tips from Bollywood celebrities like Bipasha Basu and Malaika Arora Khan

When looking for that perfect look for a meeting, for a catch-up with friends, for an event or a party, one always run out of options. But, not any more, Amazon.in brings to your doorstep an exclusive collection from The Label Corp (www.thetrunklabel.com and www.theclosetlabel.com) with a wide range of apparels and accessories to get the look you want. So don that shopping hat and get your look today, simply at a click of a button!

The Label Corp(www.thetrunklabel.com and www.theclosetlabel.com), a global online lifestyle store which has signature style merchandise of renowned Bollywood celebrities like Malaika Arora Khan and Bipasha Basu under the brand name The Closet Label and The Trunk Label will now be exclusively available on Amazon.in apart from its brand site. The collection includes an extensiverange of hand-picked dresses, tops, bottoms from Malaika Arora Khan with shoes, bags, jewels from BipashaBasu.

 “The Label Corp is building a masstige fashion offering- well-reputed and within reach of a vast customer segment - by creating an amalgamation of celebrity couture with utility fashion. We are excited to partner with them and offer tastefully-curated, signature and rare-to-find products to the discerning and fashion conscious audience across India. This partnership gives us an opportunity to engage closely with fashion community across the country,” says Vikas Purohit, Head Fashion, Amazon India.

Founder of The Label Corp, Preeta Sukhtankar says “We started the Label Corp with the intent to build a signature lifestyle brand that caters to ever-evolving young independent Indian women. Amazon.in as a platform is committed to take relevant fashion to all parts of India. Our partnership with Amazon.in is purely a function of our equation with Amazon India team, their understanding of fashion business and their customer obsession. We look forward to a long lasting association."

The exclusive collection was unveiled in Mumbai today through a live shoot with models being styled by the fashion divas Malaika Arora Khan and BipashaBasu along with ace designer Narendra Kumar, Creative Head, Fashion at Amazon.in. A few lucky attendees got an opportunity to style the models for their own fashion editorial.

Amazon.in forayed into fashion with the Fashion Jewellery department that launched in September last year. Since then, Amazon.in’sFashion store is evolving every day with the addition of new categories. It currently offers a wide selection of Ethnic apparel, a Denim store for men, Shoes for all, Fashion

Jewellery, Luggage, Handbags, Watches, Sunglasses and lots more. It has largest online stores for Fashion Jewellery and Watches on its marketplace.

About Amazon.in:

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon.com:

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

About The Label Corp:

As one of the few specialty online labels in the country, our aim at The Label Corp(www.thetrunklabel.com and www.theclosetlabel.com) is to provide tastefully-curated, signature and rare-to-find products to the discerning Indian audience. We meet the style needs of the working, independent city dweller with a unique tastemaker backed model where our celebrity Creative Directors help curate an assortment of products that are in keeping with worldwide trends.The refreshing editorial perspective that supports our carefully chosen products guides our consumers in making informed choices that help express their own, unique style. We seek to deliver an inspiring and expert-guided retail experience like no other.

For more information contact: 
Madhavi Kochar

 Amazon

+919902787733, 

kocharm@amazon.com