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Source Name: Amazon Launches ‘Large Appliances Store’

Oct 08, 2014   12:12 IST 
Bangalore, Karnataka, India

Customers can now shop for hundreds of appliances including Refrigerators, Washing Machines, Air Conditioners and Dishwashers just in time for Diwali

Enables scheduled Free installation and product demo; Introduces extended warranty program covering maintenance & repair over & above brand warranty today announced the launch of the ‘Large Appliances Store’ on its marketplace, featuring a wide selection of appliances like refrigerators, washing machines, air-conditioners and dishwashers. As Home & Kitchen is one of the most sought after categories during Diwali, the launch comes at a time when customers can enjoy shopping for appliances with ease & convenience.

From the comfort of their homes, customers can access a large selection of appliances from leading global and Indian brands like LG, Samsung, IFB, Panasonic, Voltas, Godrej as well as from retailers such as Viveks, Shahs and Next, to name a few. For additional convenience and a worry-free shopping experience for customers who purchase these appliances on its marketplace, will help with scheduling of a hassle free installation and demonstration service from the respective brands and retailers.

"We are excited to launch the Large Appliances store in time of Diwali and enable customers to conveniently shop while they engage in festivities,” said Amit Agarwal, Vice President and Country Manager, Amazon India.

With detailed product descriptions, images and specifications, customers can discover and choose the right appliance with ease. Additionally, customers can take advantage of the unique and user-friendly buying guides and a dedicated customer service team available on phone to help find the perfect product to match their needs.

Customers buying from’s Large Appliances Store can take advantage of an extended warranty program offering 1-year and 2-year extensions beyond the brand warranty. This repair and maintenance service will offer hassle-free digital warranty for customers and provide market-leading customer service. In addition, customers also benefit from free transportation for repair as well as free annual preventive maintenance. The extended warranty program is available for purchase from Rs. 675 onwards

All products purchased from’s Large Appliances store can be returned within 10 days of installation in case they are found to be damaged or defective. recommends that customers wait for the brand representatives to arrive for installation to ensure that defective / damaged items are identified by the brand representative. And of course, there is Amazon’s 100% purchase protection that ensures genuine products and a safe and trusted shopping experience.

Consumers on and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over 18 million products across a broad range of departments including Books; eBooks & Tablets; Movies & TV shows; Kindle Devices, Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Health and Personal Care products; Watches; Fashion Jewelry; Home & Kitchen products; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches; Sports, Fitness & Outdoor equipment; Shoes; Men’s, Women’s & Kid’s wear; Pet Supplies; Gift Cards. Consumers across several cities in India are increasingly enjoying Amazon’s guaranteed next-day delivery on more than 325,000 products fulfilled by Amazon.

All Consumers on benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for Consumers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

Products on range from Books and Movies & TV Shows to Kindle family of E-Readers, Tablets and eBooks; Music; Computers & Accessories; Mobiles & Tablets; Cameras & Photography; Portable Media Players; Toys & Games; Video Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Luggage & Bags; Home & Kitchen; Beauty; Sports and Health & Personal Care, Shoes, Apparel and Sunglasses. It is still “Day 1” and is relentlessly focused on expanding selection and raising the bar for customer experience in India.

Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire, and Fire TV are some of the services pioneered by Amazon.

Forward-Looking Statements 
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

For more information contact:
Pooja Ahluwalia
Weber Shandwick

Madhavi Kochar

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