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Source Name: Amazon Launches Two New Stores- Gourmet and Specialty Foods & Kids Party Supplies

Oct 30, 2014   13:51 IST 
Bangalore, Karnataka, India today announced the launch of two new stores:Gourmet & Specialty Food and Kids’ Party Supplies on its marketplace the new Gourmet & Specialty Food store offers a wide assortment of gourmet treats from confectionaries, condiments, ready mixes to cereals, seasonings and baking supplies for the foodie adventurer, the Kids’ Party Supplies store  is a one-stop destination offering thousands of party products that can add dollops of fun to kiddie parties.


 “We are excited to provide customers across India - especially those outside of the metros - easy & convenient access to the widest selection of rare culinary ingredients and specialty food products otherwise not easily available in their nearby grocery stores and also to an interesting and vibrant selection of party supplies. This is a reiteration of our commitment to relentlessly focus on building a place where customers can find , discover and buy virtually anything they want to buy online,,” said Amit Agarwal, Country Manager & Vice President, Amazon India.


The Gourmet & Specialty Food store:

The new Gourmet & Specialty Food store offers customers across India a wide selection of culinary food products ranging from exotic & unusual ingredients used in international cuisines to specialty foods like gluten free, diabetic friendly, no added preservatives and organic products.


The store has selection fromover 155 Indian & imported brands -of which 30 are being exclusively sold online on the Amazon India marketplace. Some of the brands on offer include international favorites like Walkers Biscuits,Betty Crocker mixes, Dorset Cereals, Bachelors Soups and  Popular food brands used in international cuisines like  Blue Elephant Thai pastes range, Discovery range of Mexican Tacos, Italian De Ceccopasta; Beverage brands Davidoff coffee, Basilur teas,Twining’s and many others.


To enable customers to  find & discover products of their choice, the Gourmet & Specialty Food store has been curated into sub-stores by Cuisines, for example, Italian, Thai, Mexican,Moroccan, Indian, etc.,  and by specialty foods like sugar-free, organic or gluten-free.



Party Supplies Store on

Planning a kids’ party becomes so much more simple and enjoyable with new Kids’ Party Supplies store! The storeoffers more than 1800 party supplies products ranging from party decorations, invitations, accessories to party tableware and more. Customers can shop for theme-based party supplies as the store has a wide selection of party merchandise designed on popular comic characters like Chhota Bheem, Disney Monsters, Donald Duck, Mickey & Minnie, Winnie the Pooh and superheroes like Spiderman,   Ben 10 among others. Be it Chhota Bheem paper cups, Pooh whistles, Donald Duck napkins, Disney Princess wrapping paper, Ben 10 snow spray, Toy Story invitations , Mickey Mouse table ware, children are sure to have a tough time choosing the theme for their birthday parties. In addition the store has products like balloons and air pumps, noise makers like party poppers, horns, flutes, etc.,  gift masks, party hall decorations & lights and even sky lanterns to add to the party razzmatazz!


Many prominent third party sellers includingOlympia Industries Ltd., Primarc Pecan Retail, SilMaart, Foodesto, Birthday Giftwalaa,Party Anthem, etc. have signed up on the Amazon India marketplace to offer their selection to a wider customer base across Indiafor the two new departments.


With an intent to safeguard customers interestsand mitigate risks, in collaboration with its sellers has integrated safety checks in the early stages of the supply chain to effectively control out of date food products and implementhygienic storage and distribution practices. In accordance with Amazon’s global policy regarding food products, will not accept returns on food products.


Consumers on and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over 18 million products across a broad range of departments including Books; eBooks & Tablets; Movies & TV shows; Kindle Devices, Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Health and Personal Care products; Watches; Fashion Jewelry; Home & Kitchen products; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches; Sports, Fitness & Outdoor equipment; Shoes; Men’s, Women’s & Kid’s wear; Pet Supplies; Gift Cards; large Appliance store and now Gourmet&SpecialtyFood store and Kids Party Supplies store. Consumers across several cities in India are increasingly enjoying’s guaranteed next-day delivery on nearly 400,000 products fulfilled by Amazon.


All Consumers on benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.



The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.


For more information contact:

Pooja Ahluwalia

Weber Shandwick

+91 8861522900, 

[email protected]


Madhavi Kochar



[email protected]

Basilur tea
Basilur tea
Chex Mix
Chex Mix
Real Thai

Real Thai
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