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Source Name: Amazon’s Great Indian Sale Round Up

Apparels & Mobiles emerged as the most sold categories

Jan 27, 2016   19:47 IST 
Bengaluru, Karnataka, India has reported very impressive sale growth in the recently concluded Great Indian Sale (Jan 21st to 23rd).


Few key highlights --

  • Day 1 of the Amazon Great Indian Sale became the biggest day ever in the history of It was bigger than its previous big day (Day 1 of the Great Indian Festive Sale during Diwali last year), in terms of unit sales

  • Amazon’s Great Indian Sale was three times bigger than last year’s Republic Deals Parade hosted between Jan 23-26, 2015


  • Amazon Fashion showed phenomenal growth which was 3 times the Republic Day sale recorded in January last year and Apparel emerged as the second most sold category during Great Indian Sale 2016; first being Mobiles

  • Over 65% orders came from outside of top 8 metros


  • Top non-metro cities - Pune, Jaipur, Thane, Patna, Surat , Nagpur


  • Traffic on mobile continued to be 70%


  • The Amazon Shopping app became the #1 shopping App on iOS and Android platforms


  • Most categories witnessed growth up to 9X as compared to their daily run rate


  • Fastest selling product on the sale was “Instapower Base E27 9-Watt LED Bulb (Cool Day Light and Pack of 2)” which was 100% claimed in seconds and sold out completely in 13 minutes


Some of the Fashion sale Highlights are –

  • On the first day of the Great India Sale (GIS), Amazon fashion surpassed the last biggest day of the October 2015 Diwali sale on the website; Apparel was the biggest category in terms of ordered units across, which was a first for Amazon Fashion in such a sale

  • Amazon Fashion sales on the first day of 2016 GIS was bigger than what the category fetched during combined 4 days sale in Jan 2015

  • All categories have shown over 200% increase in comparison to last year’s January sale


  • Highest growth has been observed in Luggage, Watches, Apparel and Handbags as compared to last January sale


  • The biggest subcategories in terms of ordered units this sale were Men’s Shoes, Women’s Traditional Wear, Men’s Tops, Men’s Sports Shoes, Women’s Tops and Men’s Watches

  • Top 5 Products sold were Casual Shoes, Running Shoes, Men’s T-Shirts, Sarees and Kurtas (Women’s Traditional wear)


  • Women’s Traditional Wear, handbags and accessories, Women’s tops, women’s basic shoes and Earrings have been the highest contributing women’s categories in Jan 2016 GIS – all of them exhibiting around 2-4x growth over Jan 2015

  • Jewelry and Handbags recorded over 3x growth in January 2016 GIS over last year’s Republic Deals Parade sale


  • Tier I cities saw an increase of nearly 2.5x in terms of ordered units between Jan 2015 and 2016; with the top cities being the 4 Metros, Bangalore, Hyderabad, Pune, Ahmadabad, Thane, Gurgaon, Noida and Chandigarh.

  • 4.8x increase in ordered units from Tier II cities was witnessed. Top tier 2 cities this year were Jaipur, Vishakhapatnam, Surat, Nagpur, Kanchipuram, Indore, Vadodra, Bhopal, Coimbatore, Bhubaneshwar, Mysore, Guwahati, Lucknow, Nashik. All these cities have shown a growth of about 3x or more in comparison to last year January sale.



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