Aviva Life Insurance Announces the Launch of ‘Child Financial Planners League’

Aviva Life Insurance, one of India’s leading insurance companies, has launched the ‘Child Financial Planners League’ (CFPL), a unique and dedicated team of advisors for Aviva’s child and child-linked insurance products. The launch comes after a unique national survey by Aviva India, aimed to gauge the gap between parents’ aspirations for their child’s education and their financial preparedness for it.

The survey was targeted at answering a big question: ‘While parents support their children’s dreams, are they really prepared for it?’ The survey revealed an acute lack of financial knowledge amongst most parents on planning for the future of their children’s education plans. According to the survey, a large number of parents, though saving for their child’s future, are worryingly unprepared to take care of the rising cost of education. And most have not even thought about how to secure their child’s education, if they are not around to support them in the future due to an unforeseen circumstance.

Aviva’s Child Plans have been specially designed to meet these needs, and are imperative for parents to ensure they are financially prepared for all future milestones in their child’s educational journey. The select set of advisors in Aviva’s CFPL have been trained specifically to take care of parents planning to secure their child’s big plans, and their knowledge and scope of work goes beyond Aviva’s Child Plans. They are equipped with digitized sales aids and special skill sets to help parents address all their concerns regarding their child’s future.

Speaking on the launch, Rishi Piparaiya, Director, Marketing and Direct Sales, Aviva Life Insurance, said, “Children have big dreams and Aviva, as an organization, has always been committed to helping them realize their dreams, whether through our products or other opportunities. Our research revealed that young Indians have great ambitions and parents are not always financially prepared for them. CFPL is one such initiative in this direction, of sensitizing parents about the importance of being financially prepared for their child’s future.”

About Aviva India:

• Aviva Group provides 43 million customers with insurance, savings and investment products (as on June 2012).

• Aviva Plc is one of the UK’s largest insurer and one of Europe’s leading providers of life and general insurance.

• Aviva Group combines strong life insurance, general insurance and asset management businesses under one powerful brand.

• Aviva Group is committed to serve its customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

• ­Aviva India is a joint venture between Dabur Group and Aviva Group. Current paid up capital amounts to Rs 2,004.9 crore. Dabur Group is the 74% shareholder while Aviva Group holds 26%. Aviva Group is a UK based insurance company and one of the world’s oldest insurance Groups, with a history dating back to 1696.

• Aviva India’s products have been designed to provide customers flexibility, transparency and value for money.  We address all lifecycle needs of a customer – savings, protection, investment and retirement.

• Aviva Group is the global bancassurance leader and in majority of the countries, bancassurance is the only distribution channel. In India too, Aviva India pioneered the concept of bancassurance.

• In the 2011 FTSE4Good index, Aviva Group was recognized as the top insurance company for corporate responsibility in the world, out of more than 100 other organizations in our sector. The Reputation Institute’s 2011 rankings, also place Aviva as the UK’s “most reputable” financial services company.

• Aviva India is also keen to reach out to the underprivileged that have not had access to insurance so far. Through our association with BASIX (a micro financial institution) and other NGOs, we have been able to cover millions of lives.

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