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Source Name: HDFC ERGO

Big FM and HDFC ERGO General Insurance Launch 'High Beam - Not Ok Please’ Campaign

Feb 03, 2020 17:20 IST 
Mumbai, Maharashtra, India

BIG FM, one of the largest radio networks in the country, in association with HDFC ERGO General Insurance Company, India’s third-largest non-life insurance provider in the private sector, today announced the kick start of the ‘High Beam - Not OK Please’ campaign.  As the flag-bearers of change, the brands have highlighted an issue of the excessive usage of High Beam while driving, which is a huge threat to human lives, becoming the cause of many road accidents in the country. 

As per the data published by the Ministry of Road, Transport, and Highways, 74% of the vehicles use blinding headlights on highways which are one of the major causes of road accidents. When it comes to road crash deaths, as per the 2017 report, Chennai, Delhi, and Bangalore are the top-3 cities that witnessed maximum accidents while Mumbai is placed on No 7. This is an alarming situation and the campaign tries to sensitize everyone to use High Beam in the right way. 

With an endeavor to bring a positive the radio network and HDFC ERGO General Insurance have brought forth the fact that High Beams are the cause of many road accidents in the country. As a part of the campaign, BIG FM RJs will initiate conversations by highlighting and engaging with listeners on the causes of increasing road accidents. Further, with highways being the most affected and to personalise the messaging for the listeners, BIG FM will also install photo booths across prominent dhabas across highways in various cities. As soon as the person is ready to get clicked, a bright light will flash on their face while the camera captures the image. This social experiment will mirror the jarring effect of the high beam from the opposite direction on a person’s vision.

Speaking on the campaign, a spokesperson from BIG FM said, “When we hear the term road accident, we associate it with various reasons like speed, drunk driving, mobile phone usage, etc. But, we hardly think that the use of a high beam can cause accidents too. Through this campaign, we want to change this notion and highlight how this issue is turning out to be one of the key reasons for accidents. We, as a responsible brand, have always tried to inspire the masses to take a second look at situations and imbibe a sense of accountability. We appreciate HDFC ERGO General Insurance for coming forward in support of our campaign and driving this message through their platform as well.” 

Mr. Mehmood Mansoori, President – Shared Services & Online Business, HDFC ERGO General Insurance said, “We are glad to be associated with BIG FM for the campaign which is the need of the hour, to create awareness on the misuse of High Beam on the roads of our country. Knowingly or unknowingly, we tend to make the mistake of using high beam while driving without thinking of its effects on the driver of a vehicle coming from the opposite end. Through this campaign, we aim to help people understand the hazards of using a high beam.” 

In its next phases, BIG FM RJs will engage with listeners to understand their perspective and also speak to local authorities like - RTO, Traffic Management, Driving Experts and Eye Specialists for an in-depth idea on high beam and its harsh effects, if not used correctly. This awareness will be further spread across BIG FM’s vast networks. ‘#HighBeam - Use it Right’ will be a 360-degree campaign which will run across various platforms including On-Air, RJ mentions, Buzz on digital, On-ground activations for direct interaction with listeners, etc. 


About BIG FM
BIG FM, One of India's largest radio network with 58 stations, reaches out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country. BIG FM has evolved with the changing times. With the new positioning, BIG FM will play a meaningful, relevant and compelling role in the lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localized content and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. The new tag line of ‘DhunBadalKeTohDekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favorite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets. The network's occasion-based programming, CSR Activities, and client integrated campaigns strongly reflect its DhunBadalkeTohDekho ethos. The original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, Indian Radio Forum & New York Festival.


HDFC ERGO General Insurance Company is a 51:49 joint venture between the Housing Development Finance Corporation Ltd. (HDFC); India’s premier Housing Finance Institution and ERGO International AG; the primary insurance entity of the Munich Re Group of Germany. HDFC ERGO acquired L&T General Insurance in 2016 and marked the first merger in the General Insurance sector in August 2017, with the merger of HDFC ERGO General Insurance Co. Ltd. and HDFC General Insurance Ltd.

HDFC ERGO General Insurance Co. Ltd. the third largest General Insurance provider in the private sector, offers the complete range of general insurance products including Motor, Health, Home, Agriculture, Travel, Credit, Cyber and Personal Accident in the retail space and Property, Marine, Engineering, Marine Cargo, Group Health and Liability Insurance in the corporate space. Over the last few years, HDFC ERGO has constantly endeavoured to not just align itself to the evolving market needs, but instead be a pioneer in terms of its offerings. Having its ears to the ground has helped the Company create a stream of highly targeted new products and AI-based tools and technology. Be it unique insurance products, integrated customer service models, top-in-class claim process or a host of technologically innovative solutions.

With a network of 120 branches spread across 106 cities, over 3500 employees, a wide distribution network and a 24x7 support team, the Company has been offering seamless customer service and innovative products to its customers.

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