Celio* Shares Business Insights and Importance of Hyderabad Market

Celio* the European menswear brand, provided business insights on the South region and reasons why Hyderabad has become a key market for Celio* down south. With 4 stand alone stores, 7 shop in shops with leading MBO’s and a few others in the pipeline, Hyderabad is the focus area for the brand in the forthcoming months.

Hyderabad has been a preferred investment destination for more and more companies and with growing base of well travelled professionals with a distinct taste in fashion and style who fit seamlessly into the brand ideology, Hyderabad has become a key market for Celio*

Commenting on the importance of Hyderabad, Mr Rajiv Nair, CEO, Celio* Future Fashion Limited stated, "The southern market contributes to about one third of our sales; with a big share coming in from Hyderabad. We have invested significantly over the last four years to sustain the growth and consistency of the brand. We currently have 11 retail points of sale, which are performing exceptionally well and we are looking to expand by 2015."

Talking about the consumer trends in the market, Mr. Nair added “Given the well traveled nature of the customers, and high westernization in Hyderabad there is increasing preference for smart casual wear and Celio* offers collections oriented to the different moments of a man's life. In comparison to other markets we have observed that Hyderabad has a high affinity for denims in a variety of washes and textures.”

Also, launched during the meet was the AW 2014 collection. The range features the absolute current global trends, while making suitable adaptations to the needs of the Indian consumer, across fabrics, styling, and value addition to create a collection for all who appreciate style. The essence of the line is Style and not just Fad Fashion. The range is built to suit the various lifestyles of the Celio* man, who believes that his wardrobe should match his mood. This is translated in the collection which is built as themes – Urban, Free, Smart & Essentials.  Each of these themes has ensembles to offer for his every day and all day needs 

The styling features are elegant yet understated to impress the urban male who has a contemporary vibe. Mix and match is a key feature across the collection which is adapted at various levels of yarn, fabric or garment.

In all, the collection reveals effortless style with a contemporary smart casual vibe.

About Celio*:

Celio* is an European menswear brand and is present across 1000 stores in 70 countries. It carries the latest international range in India of smart casual wear through its exclusive standalone stores.

Decoding trends to globally offer smart and contemporary menswear is the brand’s forte. Showcasing collections oriented to the different moments of a man's life, Celio captures effortless style for men

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