Clovia Launches All New Comfortable and Stylish Maternity Nightwear Range

Becoming a mother is one of the most special and heartening experiences. Clovia, India’s fastest growing lingerie brand understands the importance of motherhood and the increasing awareness about maternity fashion. To make this experience a beautiful one for you, Clovia has launched their Feeding Nightwear range to make the parenting journey comfortable and stylish. The latest collection has been crafted to provide new moms a good night's sleep and make their days equally comfortable.

Clovia - Maternity Nightwear

Talking about the new product range, Neha Kant, founder of Clovia said, “Being a mother myself, I understand how special the journey is. Looking back at my own experience, I remember how disappointed I was with the kind of maternity night wear available back then. The options were drab, clumsy and left me with no other choice but to sacrifice my style. Given my own experience, we decided to cater to all the ‘new-mommy’ needs with an exclusive line of maternity nightwear in variant colors and fabrics to make Clovia users feel all bright and shiny. In a nutshell - you can be feeding and yet feel good."

The Collection Highlights

The maternity nightwear collection comprises of over 20 styles that range from long and short nighties to top and pyjama sets made in super-soft fabrics making it smooth, comfortable and irritation free. Made of 100% cotton fabric, the collection is uncompromisingly chic yet comfortable and flattering for the baby bump and after. In feminine florals and colourful patterns this latest collection is a wardrobe essential for every mom to be.

When investing in maternity nightwear, one should choose styles that will be great for pregnancy as well as the next stage - breastfeeding. This range address this and is specifically designed to adapt to breastfeeding once the bundle of joy arrives. The collection is strategically designed with hidden zip closures to make feeding easy. The zip closure is concealed with overlapping fabric, making it easy-to-access but not too obvious.

The collection is an amalgamation of fashion & comfort along with versatile designs - the range can be worn during pregnancy, postpartum & beyond.

Perfect gift for moms to be and new moms

Priced between Rs. 999/- to Rs. 1399/, the collection is also an excellent gift choice for moms to be and new moms which can be used during pregnancy and immediately in the hospital after delivery. Say bye bye to drab maternity clothes with Clovia and try stylish designs.

About Clovia

Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called www.clovia.com.

At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shape-wear to nightwear. Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 2,50,000 units monthly.

For more information, please visit: www.clovia.com.