Latest News
Source Name: Clovia

Clovia’s New Spring Sensation - The Must-have Bras

Mar 29, 2018   13:15 IST 
New Delhi, Delhi, India

Summertime calls for halter necks, strapless dresses, and a lot of light and white outfits. To maintain a stylish and sexy look without compromising on comfort, women need to couple the right bra with the right kind of outfit. Clovia, India’s fastest growing lingerie brand, has introduced a new range of summer Bras - the perfect blend of style and comfort that every girl needs this summer.


Clovia - Spring Sensation

The contemporary, chic range has been delicately crafted with the highest quality fabric. These bras have been designed using imported materials that are both durable and stretchy and provide the kind of comfort one wishes to be in the entire day, without cutting out on the sassiness.

Women need different bras for different occasions and outfits. From going out at night, to picnicking on a summer day, to spending the whole day in the office, here are the 4 bras that every girl needs this summer. 

Strapless Bras
With summers kicking in, a strapless bra is the basic essential for all your off-shoulder, bustier style outfits. You can now flaunt these dresses with aplomb with Clovia’s balconette style bras. These come with wide straps for broader neckline and detachable straps with silicon grips for extra support. It’ll be your best friend for all your off-shoulder party dresses and outfits.

These are the perfect combination of sexy and comfort, your go-to staple when you don't want to face the discomfort of wearing an actual bra. With dainty noodle straps, non-padded, wireless and poke-free cups, make these your BFFs this summer. Available in a diverse range - sexy neon bralettes, designer back bralettes, longline bralettes, strikingly sexy black bralettes, enhance your oomph by using them as a crop top and club it with a sexy shrug and shorts. These beauties available in vibrant colors provide you with a perfect excuse to ditch your regular tops and flaunt your lingerie this summer.

Push-up Bras
Show off your assets this summer with these push-up awesomeness. Available in a variety of designs, these push up bras are the perfect way to uplift your breasts and make them look more fuller. With multiway straps to pair it up with different outfits, these push-up bras are a great choice when wearing a top with a plunging neckline.

T-shirt Bras
These are the go-to bras for every woman in summers as a t-shirt is a summer staple. These are specifically designed to be invisible under a t-shirt and provide a whole no-show coverage. Available in a variety of colors, these provide a seamless and smooth finish for a better fit under body-hugging outfits. These work great under office wear as well. The cups are designed in a way, to cover any kind of lumps or spillage in the front or on the sides. The kind of support a t-shirt bra provides, makes it an essential in every girl’s wardrobe.


Talking about the new product range, Soumya Kant, VP at Clovia, said, “Summer requires more focus on what you’re wearing underneath. Our new line of trendy bras are the perfect must-haves this summer for every girl out there“. She further added, “As women designing for women, we recognise that women want to invest in a comfortable bra without sacrificing a sexy and classy look. These bras are an all in one thing - lace, luxury, style and comfort at an affordable price.

About Clovia

Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called


At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shapewear to nightwear. Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 250,000 units monthly.


Clovia - Spring Sensation
Clovia - Spring Sensation
For press background on Clovia

click here
Social Media Links