CNN-IBN Outperforms Times Now as per Latest TGI Survey Data*

CNN-IBN, India’s leading English News Channel,has outperformed Times Now on key critical parametersin the Target Group Index (TGI) study.

TGI (Target Group Index) is a global market research conducted across 72 countries.In India, this study is conducted by IMRB. This study is considered as the most relevant for media agencies and advertisers for developing strategies and understanding consumer segments since it gives insights on consumption across 300 categories. The latest round of this study - Wave 2 (March-May, 2014+ Aug-Oct, 2014) had a sample size of 29,677 from Urban India (SEC AB 15-55 years). Overall the study has a sample size of 40,000 (approx) which is greater than the current Television Audience Measurement system in India.

According to the TGI data released by IMRB, CNN-IBN is clearly and significantly ahead of Times Now across multiple audiences especially SEC Asegment (2 times)* and metro residents (2.4 times)*. Overall, viewers* who claim to watch CNN-IBN are 3.1 times more than Times Now. Viewers who are looking for in-depth news analysis, political news coverage and staying informed again prefer to watch CNN-IBN over Times Now. Even psychographically, progressive, modern, ambitious and knowledgeable audiences with a positive outlook towards life have a clear preference for CNN-IBN when compared to Times Now.

CNN-IBN also outperforms Times Now in key product categories including automobiles, durables, e-commerce, tech products and FMCG. Amongst viewers who own cars/bikes, CNN-IBN claimed viewership is 3.57 times that of Times Now. Amongst viewers who own durables like TV, fridge, AC and washing machine, CNN-IBN outscores Times Now by 1.3 times. Those who tend to shop online also prefer to watch CNN-IBN again by a factor of 1.3 times.Amongst viewers, who own or use latest technology and gadgets, CNN-IBN viewership is 2.6 times that of Times Now. Those who claim to be the primary household shoppers, a critical segment for any marketer, and watch CNN-IBN are 3.6 times those who claim to watch Times Now.

*Claimed viewership as per TGI.

Source: TGI India 2014, Wave 2 (Mar-May 2014 + Aug-Oct 2014); Urban India SEC AB 15-55 Yrs, Sample size – 29677.

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The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels - CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD,MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen - and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi-platform ‘content asset monetization’ entity mandated to drive domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters.

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