eCdemy-PTU Nalanda to Impart Digital Marketing Certified Professional (DMCP) Program

Gurgaon, Haryana-based eCdemy and Chandigarh-based PTU Nalanda (a constituent college of Punjab Technical University) have entered into a partnership to impart Digital Marketing Certified Professional (DMCP) courses. The DMCP program will be India’s first digital marketing program, which will impart twelve (12) essential verticals of digital marketing techniques with an option to specialize in one vertical.

The first batch of DMCP will commence from 16^th November, 2015 at PTU-Nalanda’s Mohali Campus. This program is part-time weekend program, which will run for ten (10) weeks. The program is designed by renowned digital marketing experts from Canada led by John Foreman and Axel Kuhn who are the creators and lead instructors of e-Business and e-Commerce Certification Program offered by University of Toronto, Canada.

The DMCP program will support practitioners, managers, entrepreneurs in creating the fundamental knowledge and specialized skill-set needed to lead the digital marketing initiatives with a focused approach, creating integrated strategies to drives results in every business.

“Our vision is to be a world-class centre for application-focused learning in quality management and entrepreneurship. We want to raise global competitiveness of Indian businesses and groom technology-led entrepreneurs and future business leaders. Our strategic alliance with eCdemy is a step towards this effort,” said Mr. Manish Trehan, CEO, PTU-Nalanda, Chandigarh.

In India, e-Business and e-Commerce industry is growing at 50% Compound Annual Growth Rate (CAGR), however the Indian youth isn’t well equipped, skilled and educated for this opportunity. To bridge this gap, DMCP program has been designed for those aspiring to become digital marketing professionals or those looking to upgrade their skills in digital marketing domain and adapt to this new way of doing marketing.

“Our alliance with PTU-Nalanda is based on their effort in creating a platform for the students and community as thought leaders and change agents in the business ecosystem and the general society. Their positioning in ongoing education and skills based learning has poised them as a more than attractive partner to help facilitate our e-Business and e-Commerce focused digital marketing programs,” said Mr. Ankit Chaudhari, Co-Founder, eCdemy.

DMCP program is a three (3) course program, where module one (1) lays down the foundation of marketing. Module two (2) opens the digital marketing arena and provides learning on all the eight (8) different elements of digital marketing such as email, mobile, social, PPC, content, SEO, conversion and web analytics. In addition, one can also learn to create digital marketing strategy, execute digital marketing plan and optimize the digital marketing campaigns. The aim is to equip the students with the skills required to manage the entire digital marketing gamut. This course is a one step ahead as it allows the students to choose specialization in one of the core areas of digital marketing. Currently, three specializations are available i.e., Search Engine Marketing, Social Media Marketing and Web Analytics.

In addition to DMCP certification, students are also prepared for Google Certification in Adwords, Display and Analytics.

About eCdemy:

Formed in 2013, eCdemy is a global organization delivering best practices in e-business to develop critical skills needed by business. At eCdemy, the leaders with rich experience across different geographies and different streams has come together to share best practices of the e-Business world. We believe in sharing the best skills with a focused approach, creating integrated strategies to drives results in every business.

For more information, please visit http://ecdemy.com/university-program-digital-marketing/

About PTU Nalanda:

PTU Nalanda School of TQM & Entrepreneurship is the first School of Excellence and a constituent unit of IKG Punjab Technical University which started in 2004. It offers part-time programs for working professionals and conducts several short-term executive developments and certification programs for corporate.