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Essel Propack Ltd.
Source Name: Essel Propack Ltd.

Essel Propack Conducts Corporate Re-branding Exercise

Launches a new logo, catchphrase and separate colours for business categories

Jan 13, 2015   15:39 IST 
Mumbai, Maharashtra, India

With the advent of the New Year 2015, Essel Propack, the largest specialty packaging global company, manufacturing laminated plastic tubes catering to the FMCG and Pharma space conducted a global rollout of its brand new logo for the corporate identity with a catchphrase ‘Extraordinary Packaging’.


The five petals on the logo represent the five categories or primary markets the company caters to viz. Beauty & Cosmetics, Pharmaceutical and Health, Food, Oral and Home, along with a separate vibrant colour allotted for each of them, as depicted below:


The new corporate logo is the first change since Essel Propack began its journey to the global markets and signifies a complete rebranding to position ‘Brand Essel’ having a strong unified Global presence.


The management has duly notified and signaled a message to all its customers, associates and employees that Essel  is as dynamic as the business environment, and leaves no stone unturned to adapt itself to the changing requirements and preferences of its stakeholders.   


Mr. Ashok Goel, Vice-Chairman and Managing Director of the company says, “Our new logo aims to emphasize our growth from being an Indian manufacturer to a Global leader, with global presence and diversified customers in different categories. We are all geared up for the next level of growth, and this exercise was a pre-requisite to reinforce our market leadership.”


The company is also in process to revamp its Corporate Website to bring newness and freshness to the brand and recall as a preferred supplier to worlds leading FMCG and Pharma companies. 


About Essel Propack Ltd:

Essel Propack, part of the USD 2.4 billion Essel Group, with turnover of over USD 350 million, is the largest specialty packaging global company, manufacturing laminated plastic tubes catering to the FMCG and Pharma space. Employing over 2600 people representing 25 different nationalities, Essel Propack functions through 25 state of the art facilities in eleven countries, selling more than 6 billion tubes and continuing to grow every year.


Holding Oral Care market share of 33% in volume terms globally, Essel Propack is the world’s largest manufacturer with units operating across countries such as USA, Mexico, Colombia, Poland, Germany, Egypt, Russia, China, Philippines, Indonesia and India. These facilities cater to diverse FMCG and Pharma brands that include cosmetics, personal care, pharmaceutical, food and oral care, offering customized solutions through continuously pioneering first-in-class innovations in materials, technology and processes.

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