Latest News
Source Name: ffreedom

ffreedom App Announces the Launch of 'Icons of Bharat' in Association with NDTV India

Icons of Bharat is a platform dedicated to celebrate the inspiring stories of success across livelihoods

May 16, 2022 16:47 IST 
Bengaluru, Karnataka, India

With an aim of celebrating the success of small business owners and farmers, ffreedom App (a part of has announced the launch of a first-of-its-kind show Icons of Bharat’ in association with NDTV India. Icons of Bharat is a series that will celebrate the real stories of the people who are building a better Bharat.


ffreedom App's Icons of Bharat


As we celebrate 75 years of India’s independence, Icons of Bharat is a platform that celebrates the extraordinary courage and inspiration of those who dared to dream, and then developed their skills to achieve their dreams through their businesses. With skilling being a key priority for our nation today, the show is dedicated to those who have not only been instrumental in bringing India thus far in its evolutionary journey, but also hold within them the power and potential to enable India in the global map as the Vishwaguru, building a Bharat of job-creators and not just job-seekers.


Icons of Bharat wants to inspire millions of Indians by showcasing the success stories of chosen Icons who have succeeded in their respective fields. The show also aims to encourage audiences across the country to hone their skills and to become part of a workforce that drives the country’s economic growth, while empowering people to harness their skills into successful businesses.


Through a unique story-based format, the programme will felicitate people who have built their skills and livelihoods in different ways, while achieving financial freedom and becoming job-creators. These Icons of Bharat could be those who have set up businesses to solve local needs or farmers who found new methods to improve farming practices.


As a part of the programme, 60 Icons of Bharat will showcase their stories and each week will be celebrated with a “Story of the Week” for the show. Listening to these stories will be ffreedom Ambassadors, leading entrepreneurs and luminaries who have made their mark in society.


India is on its way to becoming a global superpower and this is owing to the efforts of every entrepreneur and every farmer who have contributed towards the growth of the economy. However, this is often overlooked. That’s how the idea behind ‘Icons of Bharat’ came about as we believe these are the people who need to be celebrated. And they have the power to influence the current and future generations of the country,” said C S Sudheer, Founder and CEO of


“NDTV is very pleased to be associated with “Icons of Bharat” - which will focus on success stories in India. Working with the platform IndianMoney, we feel sure the show will inspire millions of Indians,” said Prannoy Roy, Co-founder, NDTV.


Icons of Bharat is now inviting applications. People can submit their entries through the link - or through the ffreedom App.


The programme will feature five Icons of Bharat per episode and air on NDTV India from May 29, 2022 (tbd) on Saturdays & Sundays from 9:30 pm to 10:30 pm (tbd). It will air for a duration of three months.


About is India's largest livelihood education platform, providing farmers & small business owners with knowledge and opportunities to bridge the gap between their aspirations and capability. is an early-stage, rapidly growing company backed by investors who have built large companies and invested in many successful companies in India and the US. It is tackling the truly massive livelihood education market by developing highly engaging content and a world class networking platform for a neglected segment of people through IndianMoney’s ffreedom App.


ffreedom App now offers 750+ courses in 6 languages to over 7.5 million people across India. It has a team of 300+ highly passionate people who are on a mission to build a better India by sharing knowledge and opportunities. Their monthly revenues are currently growing at over 30%, and they aim to become the leader of the livelihood education space.

ffreedom App's Icons of Bharat
ffreedom App's Icons of Bharat
For press background on ffreedom

click here
Social Media Links