Flytxt Receives Stevie® Award for Nokia Mobile Marketing Campaign in 2014 International Business Awards

Flytxt, the leading Big Data Analytics solution provider for Communication Service Providers (CSPs),  announced today that the company was presented with the Bronze Stevie® Award for the ‘Mobile Marketing Campaign of the Year’ at a gala ceremony for ‘The 11^th Annual International Business Awards’ in Paris on Friday, 10^th October, 2014. The Nokia handset promotional campaign executed by Flytxt’s mobile ad marketplace, mADmart, in Bangladesh, was adjudged as one of the top three campaigns in this category.

The campaign was designed to create buzz for Nokia’s new handsets among young urban consumers in Bangladesh. mADmart, Flytxt’s ad marketplace, enabled Nokia to reach 500,000 precisely targeted consumers in the niche segment within 2 weeks’ time. Subscriber insights derived from operator data helped in not only identifying potential buyers of new handsets, but also in extending this campaign only to those consumers living near Nokia’s sales outlets, thus,  ensuring maximum conversions.

Abhay Doshi, Vice President, Product and Marketing, Flytxt, said, “The campaign is a good example of how operator’s multi-channel inventory and in-depth subscriber insights can be leveraged to deliver better RoI to brands and advertisers. This reinforces our belief in the immense value that operator data can generate if right Analytics and business models are applied.” He further added that, “Consumers also benefit from such analytics-driven campaigns as they receive only relevant offers through their preferred channel.”

Stevie Award winners were selected by more than 250 executives worldwide who participated in the judging process from May through early August. “We congratulate all of the Stevie winners in this year’s IBAs,” said, Michael Gallagher, President and Founder of the Stevie Awards.  “The quality of entries we receive improves every year.  This year’s judges were rewarded with the opportunity to review more than 3,500 stories of business achievement and innovation from around the world.”

Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.

About Flytxt and mADmart:

Flytxt is a leading provider of Big Data Analytics solutions that enable CSPs to derive measurable economic value from subscriber data. The company offers technology platforms, solutions as well as enabling services to enable operators to drive internal and external data monetization programs for increasing revenue, reducing churn, enhancing loyalty, improving customer experience and creating new revenue streams. Flytxt operates mADmart, a unique self-serving operator-anchored mobile ad marketplace in selected markets like India and Bangladesh to connect brands and advertisers to mobile subscribers directly. Flytxt has won many industry awards and recognitions like Frost & Sullivan ICT awards, NASSCOM Emerge 50 League of 10, Aegis Graham Bell award for innovation in Mobile Advertising, BID International Quality Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge. Flytxt has its headquarters in Netherlands, corporate office in Dubai and global delivery centres at Trivandrum and Mumbai in India. The company also has presence in London, Kuala Lampur, Lagos, Nairobi, Dhaka and New Delhi. For more information about Flytxt, visit www.flytxt.com   

About the Stevie Awards:

Stevie Awards are conferred in six programs: The International Business Awards, The American Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at www.StevieAwards.com.

For further information, please contact:

Ms. Gargi Basu

Corporate Communication

www.Flytxt.com

Mob: +91-9745769488