Food Hospitality World Show to Host South India’s Biggest Culinary and Mixology Competition in Association with U.S. Premium Agricultural Products

Food lovers in the city have a reason to rejoice as Food Hospitality World (FHW) Show has collaborated with U.S. Premium Agricultural Products to showcase the most delectable variety of fruits and nuts from America. Get revved as the three day show from 9th-11th August, 2017 at the White Orchid Convention Center is ready to tickle your taste buds with a Culinary and Mixology Competition, the biggest one ever in South India.

The event aims to create awareness and knowledge of the availability, versatility and utilization techniques of U.S. Cranberries, Washington Apples, USA Pears, California Walnuts and U.S. Pecans. The collaboration serves as a huge platform to engage with star hotel chefs and mixologists who will showcase their exemplary gastronomic skills using these products as the main ingredient. The competition will be organized as a special event in concurrence with the “South India Culinary Challenge & Baking Contest” and “Mixology Challenge” in association with the South India Culinary Association (SICA). It will be judged jointly by reputed industry members and SICA & USDA representatives.

Talking about the initiative, Ms. Alyson Segawa, Manager, International Marketing Accounts from Bryant Christie said, “We are happy to be associated with the FHW Show, one of the most sought after event dedicated to creating an enriching experience for chefs, members of trade and consumers. Through participation in the show, the idea is to reach our core target audience and introduce them to the freshness, versatility and taste of U.S. Premium Agricultural Products.  We truly hope our invitees will enjoy this exquisite three-day extravaganza."

So what are you waiting for? Block your dates to savour the premium range of agricultural products from USA!

About The Cranberry Marketing Committee (CMC)

The Cranberry Marketing Committee (CMC) USA is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. The Marketing Order has been amended several times since its inception to further the CMC's ability to expand market development projects in domestic and international markets. Currently, CMC conducts generic promotion activities in the United States, China, India, Mexico, Pan-Europe and South Korea.

About Food Hospitality World

FHW is one of India’s largest professional trade show for trade & consumers in the food & hospitality industry. FHW is organized by two of the world’s biggest trade show organizers Deutsche Messe and Fiera Milano (HMFI) along with one of India’s largest publication house The Indian Express Limited. Previous year, the show witnessed 6,000 visitors, more than 250 exhibiting brands, more than 550 B2B meetings, more than 250 special event attendees.

About The SCS Group

The SCS Agribusiness Consultants Pvt. Limited (referred to as THE SCS GROUP) is an agribusiness-consulting firm based in India providing services in the disciplines of marketing, logistics, strategy, policy, communications and training. The firm was established in 1998 with the conviction that the highly competitive global agricultural products' trade scenario demands in-depth research, sophisticated marketing strategies and meticulous implementation.