Godrej Launches Semi Automatic Washing Machine with Steel Drum

Godrej Appliances' endeavour has always been to present consumers with innovative & differentiated products. In line with this, Godrej Appliances has introduced differentiated products such as the Godrej Eon U-Sonic Washing Machine with a specialized Ultra-Sonic Stain Remover, Edge Digi Refrigerators with Frost Free mode, Godrej Eon Green Balance Air Conditioners with a 7-star performance and NXW Refrigerators with 'Just the Right Temperature Technology' amongst others in the past. Continuing on the same journey, Godrej Appliances, one of India's leading players in the Home Appliances industry, has launched its new Semi-Automatic Washing Machine with a Steel Drum. This machine would be a first in the industry.

This new 8 Kg variant comes with a steel drum in both- the wash tub as well as the spin tub and gives a better wash quality than the conventional plastic-drum washing machines currently available in the market. The steel drum provides more durability and sturdiness to the machine and enables the spin drum to withstand higher spin speed. It has stylish looks with a soft close lid, placing it a notch further above its peers in the category. The machine which was launched during the festive season has been receiving a tremendous response by both - the trade as well as customers.

Commenting on the launch, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “As an organization, Godrej has always been the frontrunner in introducing new products with path breaking technologies. We are relentlessly innovating to bring in new features that continue to delight our customers. With the same purpose, we have recently launched our new 8 Kg Semi-Automatic Washing Machine variant with a Steel Drum to deliver even greater value to our customers."

The machine is available in Lilac Sprinkle color at a price of Rs. 16,200 in leading stores all over the country.

About Godrej Appliances

Godrej Appliances is one of the largest players in the Home Appliances space in India and has always delighted the consumer with relevant technology across a wide range of products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has now become synonymous with the category. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), the first refrigerator with 6 Star Performance(2012) or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic Aqua Power Control) Technology, Tilt drum and U-Sonic technology in washing machine or Steam Microwave Ovens and Pizza/Kebab makers in Microwave Ovens. In recognition for its efforts, the brand has been conferred with many prestigious awards and honors such as the Consumer Superbrand Award (2011-12, 2013-14), ‘Voice of Consumer’ Award by Frost and Sullivan (2013, 2014), Business Superbrand (2008, 2010, 2011), ET Best Brands (2013-14), ET Promising Brand (2014-15); Consumer Superbrand (2009-10), ‘Most Innovative Company’ by Business Standard (2010), India Design Mark award for Green Balance ACs (2013) and many more. Both the manufacturing units of Godrej Appliances’ - in Shirwal and Mohali  became the first and only manufacturing units in the country to be honored with the coveted Platinum Green Co certification for their efforts in green manufacturing.

Godrej’s focus on balancing consumer needs with the environmental cause has enabled the organization to redefine the technology landscape in the appliances industry – to the delight of both the consumer and the environment.