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ICICI Securities Launches “Track & Act”, a Robo Advisory Platform

Sep 30, 2015   16:00 IST 
Mumbai, Maharashtra, India

ICICI Securities today announced the launch of “Track & Act”, a first-of-its-kind Robo advisory platform aimed at effortless tracking and investing for its customers. ICICI Securities is registered with SEBI under the Investment Advisors Regulations, 2013.


Commenting on the launch Mr. Abhishake Mathur, Head Investment Advisory Services, ICICI Securities Ltd said, “Our internal research shows that customers prefer advice that is specific to their situation and which they can access regularly, on-the-go and at their convenience.”


Few years ago, ICICI Securities launched its financial planning services with the objective of offering a complete basket of services like Financial Planning, Portfolio Evaluation, Retirement Planning and Estate Planning across India. It was the first broking firm in India to be registered with SEBI under its Investment Advisory Regulations.


“We spend considerable time with our clients to understand their situation and prepare a customized financial plan. Once the plan is prepared, it is incorporated on ICICI Securities’ “Track & Act” Robo Advisory platform available on and customers can access it regularly to take timely decisions on their investments. We believe this will appeal to a large community of investors who today prefer using technology for all their needs be it banking, entertainment or shopping,” added Mr. Mathur.


Customer’s yearly investments for every goal can take a different path depending on the type of the goal and the horizon. For every goal, ICICI Securities will choose the best path from over 2.5 million simulations that are generated using algorithms, for each of customer’s annual investments for these goals.


Track & Act is a Robo-Advisory platform which monitors deviations in the customer’s target asset allocation, target savings and target portfolio. It will automatically prompt for any action required based on the customer’s financial plan. In addition to consulting their financial planner, the intelligent system also empowers customers to take important decisions on investing or withdrawal.


As part of its offering, clients registering for the service will be able to

• Get a comprehensive financial plan

• Track the progress of the key action points online on a real-time basis

• Track Current vs. Recommended Asset Allocation on plan date

• Track Savings done till date vs. savings suggested till date

• Actual Portfolio Value vs. Expected Portfolio Value

• Withdraw and Invest through an intelligent system

• Get six monthly review with the financial planner

• Toll free number for any queries on personal finance, basic taxation and estate planning related queries by a panel of experts


“Our approach to financial planning is a healthy mix of offline and online, as it offers an interactive human approach towards goal setting and provides an independent tool to our customers in taking the right investing decisions to bring them closer to meeting their financial goals,” said Mr. Mathur.


About ICICI Securities:

ICICI Securities is one of the largest integrated securities firm in India covering the needs of corporate and retail customers through investment banking, institutional broking, retail broking and financial product distribution businesses. has over 3.9 million customers and is a leading player in online and offline financial product distribution. ICICI Securities has been focussing on offering various financial advisory services to its customers and is registered with SEBI under the Investment Advisors Regulations, 2013.

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Swapna Bhandarkar
ICICI Securities Ltd.
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Adfactors PR
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