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IDEA Cellular Source Name: IDEA Cellular

Idea Cellular Completes Fastest 4G LTE Roll-Out in 100 Days

Apr 01, 2016   13:32 IST 
India

- Covers575 towns in 100 Days across 10 key circles

- 125 million population covered

- Deployed over 14,000 4G sites

 

Idea Cellular, India’s fastest growing telecom operator, accomplished the fastest roll-out of 4G LTE services in 100 days in the country. After the company launched its 4G services in December, it has ramped up its presence to 575 towns, thus honoring the commitment made. This successful roll-out comes as a testimony of Idea’s focus towards delivering on its promise to the consumers. Currently available in over 575 towns across its 10 leading circles, Idea also becomes the first 4G broadband service provider in 250 towns out of these 575. With this Idea Cellular, is now servicing over 125 million users with its world-class 4G LTE services, built on a strong foundation of 14,000+ 4G sites across the country.

 

Idea also continues its successful 3G journey and has built a solid foundation of 22,000 3G cell sites since the last 2 years, adding 28,500 new sites to create an infrastructure of over 50,000 sites.  Idea has expanded its 3G services on the most efficient 900 MHz band which has high-caliber transmission and propagation capabilities,to create a jam-free, high-speed, superior indoor internet coverage network providing additional data capacity to users in Delhi, and select cities of Maharashtra and Madhya Pradesh.

 

Idea’s 4G and 3G customers now have a better mobile telephony experience while accessing services like video telephony, mobile TV, video on demand, music downloads, online gaming, amongst many others.

 

Idea is the fastest growing telecom operator with an overall RMS of 18.9% as of Q3FY16 report of TRAI.Idea has 6.1 million 4G devices, nearly 6% of its subscriber base in these 10 telecom service areas, registered on its network. In comparison, on an All India basis, Idea has nearly 48.6 million customers owning 3G devices (approx. 28% of EoP) and over 9.8 million customers with 4G devices (approx. 5% of EoP).

 

About IDEA Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with over 170 million subscribers. With traffic in excess of 2 billion minutes a day, Idea ranks among the Top 6 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

 

Idea was recognized as the Outstanding Company of the Year at CNBC TV18 India Business Leader Awards 2015, voted by investors as one of Asia’s Best Companies in 2015 by Finance Asia in the categories of Best Managed Public Companies, Corporate Governance & Investor Relations. Brand Idea continued to win accolades for its marketing & advertising prowess in 2015. Idea’s ‘No UlluBanaoing’ campaign has won marketing effectiveness and strategy awards nationally and at the APAC region, the Jay Chiat Award in New York along with WARC Grand Prix in Asia.

 

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com


Media Contact Details
Shivanjali Singh
IDEA Cellular Limited
+91 11 23210134
Naushi Ahmed
Genesis Burson-Marsteller
+91 9873570081
 
 
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