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Installation of Large Appliance is a Major Concern for Online Shoppers: Survey by CompareRaja | ||
Mumbai, Maharashtra, India Compareraja.in, one of the leading portals for price comparison in India, has conducted a survey to address the reservations that online buyers have towards online purchasing of large appliances such as TV, Refrigerator, AC, Washing Machines, etc. The participants were predominantly from Delhi, Uttar Pradesh, Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu. They were aged between 25 to 34 years, and 73% of the participants in the survey were males.
Issues of buying large appliances online
As per the survey, 33% of the online shoppers do not want to purchase a large appliance online due to various reasons mentioned herewith.
A quick glance through the survey findings can help e-commerce companies to realize that improved installation service will help to boost their sales of large appliances. Other factors such as warranty as well as transparent and clear terms and conditions can also give online purchases of large appliances a significant boost.
Commenting on the survey and the insights, Rohit Chugh, founder & CEO of Logicserve Technologies, the company that owns and operates CompareRaja said, “Such surveys are an interesting way to identify the issues faced by consumers. The insights from these surveys are ideal fodder for e-commerce behemoths to develop the robust ecosystem and augment purchases of large appliances online.”
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