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Jaguar Land Rover Extends Castrol’s Global Lubricant Contract

Dec 08, 2014   18:41 IST 
India

Castrol has announced the renewal of their global aftersales lubricant contract with Jaguar Land Rover, extending the long established relationship.

 

Castrol and Jaguar Land Rover have worked in close co-operation for over 20 years, 11 of which as technology partners.  This new agreement will bring Jaguar Land Rover and Castrol closer together in areas such as pioneering technology, dedicated lubricant supply, aftermarket support and joint brand activation.

 

“We are delighted to announce the extension of our contract with Jaguar Land Rover.  The two companies share many common objectives and this agreement will allow us to jointly deliver pioneering technological innovation and real benefits to Jaguar Land Rover dealers and customers.” Mark Hodgson, European OEM Sales Director, Castrol.

 

The technological side of the relationship will be founded on an integrated co-engineering approach to product development.  Castrol EDGE Professional lubricants will be jointly designed, developed and tested on prototype Jaguar Land Rover engines and transmissions. This approach will help to unlock enhanced fuel economy, reduce CO2 emissions and improved engine performance. 

 

Castrol will continue to supply Jaguar Land Rover’s factory fill requirements.  In the aftermarket, Castrol EDGE Professional is the only oil exclusively recommended by Jaguar Land Rover and is available through the Jaguar Land Rover dealer network.  This ensures that the customer receives exactly the same quality product in servicing, as Jaguar Land Rover demand when the vehicle is built.  Castrol EDGE Professional is also the world’s first range of fully certified CO2 neutral lubricants.  It is also Castrol’s strongest oil boosted with Titanium FST.

 

“As global premium brands and innovators in technology, Castrol and Jaguar Land Rover are a great match.  We are looking forward to taking our relationship to the next level in this exciting period of growth.” Mike Jones, Global OEM Marketing Director, Castrol.

 

Castrol also supports Jaguar Land Rover franchised dealers with a wide range of Castrol Professional services that help drive customer satisfaction and retention.  The relationship is supported by a framework of joint brand building activation, communicating the benefits of the relationship to consumers and the dealer network alike. 

 

Further Background on Castrol

Castrol is one of the world’s leading manufacturers and marketers of premium lubricating oils, greases, metal working fluids, control fluids and related services to automotive, manufacturing, mining, marine, and oil exploration and production customers across the world. Castrol couples high quality lubricant engineering with an expert technical support network and supply capability to deliver quality solutions wherever customers need them. Castrol employs over 7,500 people, it operates directly in more than 80 countries, and is represented by over 2,000 third party distributors. Part of the BP group, the company is headquartered in the UK. At the forefront of pioneering technology with its 13 R&D centres globally, Castrol invests every year in research and development of lubricants. Castrol’s global teams of specialists have a deep understanding of what customers need and advise on solutions designed to optimize performance and help improve quality, productivity and the environmental, health and safety profiles of their customers. The brand represents over 100 years’ experience in ‘liquid engineering’ : producing advanced lubricants for a wide range of applications, from manufacturing processes and metalworking to mining, shipping and marine activities and energy production. Castrol’s products and services play a critical role in lubricating the global economy through what is mined, made and moved around the world.

 

For media queries, please contact:

Ms. Dilnaz Anklesaria

Castrol India

Associate Vice President - Corporate Communications

+91 9820212032

 

Mr. Arpit Shah

Perfect Relations PR

Associate Image Manager

+91 9773700445


 
 
Mark Hodgson (European OEM Sales Director, Castrol), Rawdon Glover (Global Customer Service Director, Jaguar Land Rover), Mike Jones (Global OEM Marketing Director, Castrol)
Mark Hodgson (European OEM Sales Director, Castrol), Rawdon Glover (Global Customer Service Director, Jaguar Land Rover), Mike Jones (Global OEM Marketing Director, Castrol)
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