Jhalak Dikhla Jaa Winner Takes Home Mahindra XUV500

Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today presented, Ashish Sharma, the winner of Jhalak Dikhla Jaa, its popular cheetah inspired SUV, the XUV500. 

The XUV500 was the associate sponsor for this season of Jhalak Dikhla Jaa, a show with leading performers and Bollywood artists on Colors television channel. This symbolizes the association of a popular brand with an equally popular dance reality show.

The ‘Mahindra XUV500  is an ideal vehicle for India’s dancing star Ashish Sharma, as both epitomize style and have the ability to  capture the imagination of one and all. In fact, Ashish epitomized Mahindra’s RISE philosophy by ‘Accepting No Limits’ and clearly stood out from the rest to become the winner of the 7^th season of Jhalak Dikhla Jaa.

Speaking at the handover ceremony, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said “It is my pleasure to handover the grand prize of XUV500 to Ashish today. This was an apt association for brand XUV500 as it signified the coming together of two entities that exemplify style and performance. Ashish fully deserves this win, as he set the floor ablaze with his dancing in a distinctive and stylish manner just like the distinctively styled Mahindra XUV500. He is now all set to make a personalized statement with the vehicle.”

While receiving the keys to the vehicle, Ashish Sharma said, “I am very pleased to own the XUV500. With its stylish looks and power-packed performance, the XUV500 is indeed a great compliment to my personality and I am looking forward to owning and driving it.”

About Mahindra:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

Visit us at www.mahindra.com