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JSW Group
Source Name: JSW Group

JSW Steel Launches New Retail Format - JSW Explore

Sep 08, 2014   10:15 IST 
Bangalore, Karnataka, India

With an aim to efficiently cater the customized steel needs of end consumer pan-India, JSW Steel, the flagship company of $11 billion Indian conglomerate JSW Group, launched its branded retail format - "JSW explore" in Bangalore.

The franchise-based authorized retail format will create a sustainable differentiator for JSW Steel’s exclusive value added products and service offerings. This win-win partnership shall further strengthen JSW’s bond with its committed JSW Shoppe channel partners taking the association to the next level.

Mr. Vinay Shroff, Sr. Vice President- Retail, JSW Steel said, “This new branded retail format will cater to end consumers requirements through value added products and services, initially in the construction sector. The branded format will be scaled up in future to cater to customised needs across product categories and sectors. viz, Hot Rolled, Cold Rolled, Colour Coated, TMT etc. It will sell superior quality products to brand conscious consumers at the retail level nurturing innovation and growth.”

The company has a unique strength in terms of reach to the customers, particularly in Retail segment. This initiative will further enhance its retail penetration.

The state of the art retail format adhering to JSW prescribed quality norms and processing standards will provide an opportunity for select channel partners to open and brand their processing facilities enhancing their capabilities to create a new benchmark in customer experience.

About JSW Steel:

JSW Steel is a part of the diversified $11 billion JSW Group, which has presence in Steel, Energy, Infrastructure, Cement, and IT segments. JSW Steel is the leading integrated steel company in India with an installed steel-making capacity of 14.3 MTPA. JSW Steel’s plant at Vijayanagar is one the largest single location steel producing facility in the country with a capacity of 10 MTPA. JSW Steel boasts of a strong product assortment covering the entire gamut of flat and long steel products manufactured through upscale technology in the form of Corex and Blast furnaces. JSW Steel also has an operating strategic partnership with Japan based JFE Corporation to share technological competence and gain access to the automotive steel making technology. The company has international presence in Chile, US and Mozambique for its Iron ore, coking coal and plate / pipe mill operations.

Media Contact:

Mithun Roy

Corporate Communications

JSW Group, Mumbai (India)

Mobile:+91-9819000967

Email: [email protected] 


 
 
Mr. Vinay Shroff, Sr. Vice President- Retail, JSW Steel inaugurating the opening ceremony of the retail outlet
Mr. Vinay Shroff, Sr. Vice President- Retail, JSW Steel inaugurating the opening ceremony of the retail outlet "JSW Explore" in Bangalore
Felicitation of Mr. Vinay Shroff, Sr. Vice President- Retail, JSW Steel at the retail outlet
Felicitation of Mr. Vinay Shroff, Sr. Vice President- Retail, JSW Steel at the retail outlet "JSW Explore" in Bangalore
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