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Ken Research: Increasing Number of TV Households and the Advent of Digitization to Spur Future Growth in India Pay TV Market

Increasing TV Penetration, Rising Household expenditure on Entertainment and the Drive for Digitization to Support Market Growth

Nov 16, 2015   10:28 IST 

The Pay TV Market in India will continue to grow at a considerable pace in the next few years with the rise in demand for television subscriptions due to rising personal disposable income and the rising number of TV viewing households. The market is predicted to grow at a CAGR of ~% from FY’2016- FY’2020 and is expected to cross INR ~ billion by FY’2020. Increasing television and internet penetration, demand for advanced technology, better quality of television viewing and government support will drive the growth of the industry in the future. More than ~% of the subscription revenues of the sector is expected to be attributed to the cable TV segment of the market.

Cable TV Market is expected to be the biggest contributor in the overall revenue of the Pay TV Market of India over FY’2016-FY’2020. The second largest revenue contributor would be the DTH market with a share of ~% in the subscription revenue of Pay TV market by FY’2020. India’s IPTV market is expected to acquire a little growth from its previously sluggish performance owing to the increased broadband penetration rates and investments in internet technology.

The Pay TV market has developed in both the rural and the urban areas. However, the rate of growth of pay TV subscriptions has been more rapid in the rural areas than the urban areas due to the introductions of alternative forms of subscription such as DTH. DTH has been able to overcome the disadvantages of the cable TV market. Therefore the cable dry areas which include the rural areas primarily, have experienced a growth in the number of DTH connections.

While the technological innovations, enhanced features and services, better quality of display, rising television viewers, consolidation of local cable operators and the government’s digitization process in the market will result in increased spending on Pay TV sector in India. The strict regulatory framework, the high costs of advanced technology, lack of appropriate investments and high tax structure are few of the major challenges which will affect the growth of this industry in the future”, according to the Research Analyst, Ken Research.

The report titled “India Pay TV Market Outlook to 2020,” provides detailed overview on the Pay TV Market in India and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, various media professionals and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Key Topics Covered in the Report:

- India Pay TV Market Size by

-- Revenues

-- Number of Subscribers


- Market Segmentation by

-- Technology

-- Regional Demand

-- Source of Revenue


- India Cable TV Market Size by

-- Revenues

-- Number of Subscribers


- India Cable TV Market Segmentation by

-- Technology

-- Regional Demand


- India DTH Market Size by

-- Revenues

-- Number of subscribers


- India DTH Market Segmentation by

-- Regional Demand


- India IPTV Market Size by

-- Revenues

-- Number of Subscribers


- India IPTV Market Segmentation by

-- Regional Demand


- Trends and Development

- SWOT Analysis

- Competition and Market Share

- Government Regulations

- Growth Drivers

- Issues and Challenges

- Future Outlook

- Analyst Recommendations

- Macro Economic Parameters


Key Segments Mentioned in the Report

Pay TV

Cable TV




Players Covered in the Report

Cable TV

Hathway Cables and Datacom Ltd

Den Networks

Siti Cable


DTH Market

Tata Sky

Dish TV

Bharti Airtel

Videocon D2H


Sun TV


IPTV Market

Bharti Airtel

Bharat Sanchar Nigam Limited

Mahanagar Telephone Nigam Limited


Related Reports:

Asia IPTV Industry Outlook to 2016 - Lower Installation Cost Driving the Future Growth

North America IPTV Industry Outlook 2016 - Rising Competition between Cable Operators And Telecos

Global IPTV Industry Outlook To 2016 - Favorable Prospects with Rapid Broadband Infrastructure Deployment In Asia

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Ken Research
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