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Ken Research: India Bath Fittings and Accessories Market Outlook to 2019 – Increasing Urbanization and Emergence of Foreign Players to Drive Future Growth

May 07, 2015   16:47 IST 
New Delhi, Delhi, India
  • India bath Fittings and Accessories Market is expected to reach INR 143.1 Billion by 2019

  • The market leader, Jaquar is expected to maintain focus on Emerging Markets and global brands to compete with other players in the industry

  • Bath accessories market in India has been dominated by the unorganized players

Ken Research announced its latest publication on “India bath Fittings and Accessories Market Outlook to 2019” which provides a comprehensive analysis of the bath fittings and accessories products in India. The report covers various aspects such as market size of bath fittings and accessories, segmentation on the basis of various products under bath fittings and accessories and value and volume of exports and imports. The report is useful for bath fittings and accessories product manufacturers, wholesalers, retail chains and new players venturing in the market.

The bath fittings and accessories market has witnessed substantial evolution in the recent past. In 2000s, the demand for bath fittings and accessories products were limited to urban and high income groups. During the historical period, the penetration of bathroom in rural areas was very low, while the usage of bath fittings and accessories was rather limited in urban areas as well. Over the years especially since 2005, the market for bath fittings and accessories has flourished on the grounds of substantial growth in personal disposable income; rise in urban population and majorly by government impetus towards enhancing sanitation facilities in rural areas. The bath fittings and accessories market in India was valued at INR ~ billion during FY’2014, which has enormously grown at a CAGR of ~% during the period FY’2009-FY’2014.

The competition in bath fittings and accessories market is highly fragmented owing to the presence of large number of unorganized players, which operates in local markets. Nevertheless, the presence of foreign players has increased in the recent past; still the market has been dominated by domestic players operating under this segment.

According to the research report, the bath fittings and accessories market will grow at a considerable CAGR thus expected to reach USD 143.1 billion by 2019 due to the increasing number of foreign players, rising urbanization and growing demand for premium range of products.

India is set to become the second largest consumer of sanitary ware products in Asia-pacific region and so does the growth of bath fittings and accessories in India. Affluent living standards and the adoption of western lifestyles and living standards have given the consumers a bandwidth to spend more money especially on bathroom designs, interiors and faucets”, according to the Research Associate, Ken Research.


Key Topics Covered in the Report:

Bath Fittings and Accessories Market

- Market Size by Revenue

- Market Segmentation by

-- Product Type

-- Organized and Unorganized Sector

-- New and Replacement Demand

-- Artisanal Production

- Trends and Development


- Export and Import

- Competition and Market Share for bath fittings and bath accessories Individually

- Competitive Landscape

- Growth Drivers

- Future Outlook

- Macro Economic Parameters


Key Products Mentioned in the Report

Bath Fittings (Angle Walls, Wall Mixer, Basin Mixer, Overhead Shower, Hand Shower and others)

Bath Accessories (Toilet rolls, mirror, bath furniture, robe hooks, towel rods, wall trays, soap dishes and others)


Companies Covered in the Report



Cera Sanitary ware

Hindustan Sanitary ware

Marc Sanitation

Plumber Bath Fittings

Deals Sanitation Private Limited

Ess Ess Bath Fittings


Related Reports:

India Toiletries and Household Cleansing Market Outlook to 2019 - Aggressive Marketing Strategies and Growing Hygiene Awareness to Propel Growth

Asia Pacific Mattresses Market Outlook to 2018 - Developing Economy and Brand Awareness to Intensify the Demand

India Water and Air Purifier Market Outlook to 2019 - Increasing Household Coverage to Propel the Growth

Media Contact Details
Ankur Gupta
Ken Research
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