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Source Name: ACCA

Leading Magazine for Accountants Now Available on the Move

May 26, 2015   14:48 IST 
New Delhi, Delhi, India

The global magazine for finance professionals, published by ACCA (the Association of Chartered Certified Accountants) becomes smart device-friendly with launch of new app. Readers can go app-tastic as the six regional editions of Accounting and Business magazine, produced by ACCA (the Association of Chartered Certified Accountants) have now become available on all smart devices.

Previously they could access the magazine in print or on iPad. New, redesigned magazine apps can now also now be accessed on iPhone or Android devices, and as web apps through any browser. Speaking on the launch of the smart app for the ACCA magazine, Mohammed Sajid Khan, Head of International Development, ACCA said, “After the launch of ACCA-X, our online learning venture, we are immensely delighted to announce the launch of the ACCA Accounting and Business magazine mobile app as we take yet another step into digitizing accounting as a profession. With the smart phone user population growing drastically worldwide including India, it was the inevitable next step which would have enabled us to reach out to more members and professional accountants not just in India but across the world imparting the best practices and skill sets to our members.”

The new apps feature video and podcast content, picture galleries and live links. These include videos about topical issues affecting the accountancy profession and ‘how to’ videos, including a series on strategy and management.

In Malaysia’s May edition, viewers can watch a video interview with ACCA’s deputy president Datuk Alexandra Chin JP, a national of the country.

Chris Quick, Head of ACCA Media, the team which devised the app, said: ‘The Malaysia edition of the magazine is becoming completely digital, and offering app versions across all our editions allows our readers to enjoy the magazine on a device of their choosing. We can also offer more video content, podcasts, picture galleries, and other features that a digital format offers. It’s also a more sustainable option.’

Accounting and Business magazine’s six editions every month are centred around the global body for professional accountants’ biggest member markets – China, Ireland, Malaysia, Singapore and UK – along with an international version.

Chris Quick added: ‘This is an exciting development for ACCA as we continue to embrace the ever-changing opportunities offered by the digital age. The way our readers enjoy their media and access information is changing fast, and we are moving with them. Innovation and creativity are key.’

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