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LINE Announces SHINE with LINE– A Sticker Design Competition with a Total Prize Money of Rs. 21.5 Lakhs!

Bring forth your creativity and be awarded for it

Dec 10, 2014   11:57 IST 
New Delhi, Delhi, India

LINE, the world’s leading life platform with 170 million monthly active users globally, has announced LINE Sticker Design Competition exclusively for its users in India. Eligible participants can enter this competition by submitting 8 types of LINE stickers. The winner of the contest will receive Rs. 3 Lakhs, while the 9 following finalists will receive Rs. 1.5 Lakhs each and 10 following finalists will receive Rs. 0.5 Lakhs each. The total prize of this competition is a whooping Rs. 21,50,000. The contest period is from 10th Dec 2014 – 21st Feb 2015.1st Round of winners will be announced on the 28th Jan 2015 on this site and official LINE account on LINE, Facebook.


The company is encouraging localisation and working closely with Indian illustrators and design artists to come up with stickers which are engaging for the Indian audience.LINE has launched over 25 sets of local stickers in India till date with content focused on daily situations, seasons, Bollywood movies and brands like Opera and VH1 Supersonic.


LINE stickers have played a key role in evolving the way people use messaging applications in India. Users are gradually increasing their consumption of content on LINE and our stickers are a key differentiator which sets us apart from the others. We recently introduced some really exciting features such as ‘Selfie Sticker App’ which lets users convert selfies into stickers and with this campaign, we look forward to engaging our consumers and encouraging them to bring forth their creativity.”- Daman Soni, Spokesperson from LINE India.


How to Apply:

Design a set of 8 LINE stickers which abide by the guidelines below -

1. Sticker designs that Indians users might love

2. Sticker designs that differ from existing LINE stickers.

3. Sticker designs that might be used frequently by Indian users.

4. Sticker designs that can be used in common situations.

5. You can get inspiration from various stickers available in LINE's Creator's Market.


Competition schedule:

Round 1

10.12.2014 to 14.01.2015: Submission period.

28.01.2015: Round 1 finalists announcement (20 finalists).

Round 2

11.02.2015 to 21.02.2015: LINE users vote for their favorite finalist sticker set by downloading it on LINE Sticker Shop, sticker will also be evaluated by LINE Sticker Contest judges


For taking part in this competition, you need to take four simple steps –

1. Take first step towards awesome contest by registering yourself. Do not forget to check contest FAQs and participation, details of which are at

2. Download the guide file here and design the stickers as per below guidelines:

a. Submitted image file format: PNG or JPG.

b. Submitted image size: 980 x 1800px.

c. Each sticker should have a maximum size of 370 x 320 px.

d. Each sticker should have a transparent background

3. Show off your skill. Create a set of 8 stickers which should be different from existing LINE stickers and commonly used by LINE India users.

4. Download LINE App for more tips and check out the existing stickers. Send your entry after registration at [email protected].


The judging process is fairly simple. 20 finalists will be selected by LINE judges and stickers will be published in LINE Store. Grand Prix Winner and 19 Finalists will then be ranked upon the basis of number of stickers downloaded by LINE users for the next 10 days. They will use user votes, originality of the Character, artistic and Technical Skill and sense of fun, action, and engagements the criteria to award the winners.

The panel of judges include Mr, Dhimant Vyas, a veteran Artist and Animation Film Designer, Award Winning Animator, an alumnus of the National Institute of Design (NID) and Mr. Suresh Eriyat who is the founder and Creative Director of India’s premier Animation studio, Famous House of Animation.


About LINE:

LINE, the world's leading mobile platform, offers free text and voice messaging, voice calling and group chat with up to 200 people, integrated with various interactive elements such as Stickers, Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has become a hot cultural icon with 170 million monthly active users in 230 countries. LINE has also held the coveted No. 1 spot in the 'free apps' category of app stores in 70 regions.

For more information visit:


About LINE PLUS Corporation:

LINE PLUS Corporation, the world's leading mobile platform innovator, is a joint-venture entity between Naver Corporation (former NHN Corporation) and LINE Corporation (former NHN Japan Corporation), newly organized in March 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together an innovative mobile messaging tool and new communication lifestyle. LINE PLUS Corporation was created to promptly react to the ever-changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company, which furnishes a wide range of innovative and convenient online services. LINE PLUS Corporation is located in Seoul, Korea.

For more information, please visit (For English,



© 2014 LINE PLUS Corporation. All rights reserved. LINE PLUS & LINE logos are trademarks and/or registered trademarks of LINE PLUS Corporation in Korea and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.


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