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Groupe SEB India (P) Ltd

Maharaja Whiteline Launches an All-New Range of Dlx Air Coolers

May 06, 2015   08:38 IST 
New Delhi, Delhi, India

- This summer, Make the Coolest Style Statement with DLX Range of Air Coolers

- The range includes – Slim dlx and Smart dlx models

- Cooling and Comfort with Smart Looks!

- Extremely economical operational cost: 1 Hour of Dlx Range Air Cooler equivalent to 2 fans running for the same time

Maharaja Whiteline, which became Groupe SEB India (P) Ltd. last year, and is the country’s leading consumer durable brand in the mixer grinders, juicer mixer grinders, air coolers and room heaters category, has announced the launch ofan entire range of all-new Dlx Air Coolers. The range embodies all the modern home essentials in terms of looks and performance as it comes in trendy designs in unique black and silver finish along with the honeycomb pads which retain water for longer, making it an ideal fit for the home for these summers.

Commenting on the launch, Mr. Emmanuel Serot Almeras, VP Marketing, Groupe SEB India (P) Limited said “We have always endeavored to deliver the bestto our consumers and this conviction has helped us to emerge as one of the top players in the industry, a position which we continuouslystrive to maintain and also to do better at. The launch of this sleek and stylish range promises to change the general perception around air coolers as people consider it to be only a non-attractive bulk sized utility appliance. With this attractive range, people will now be able to picture air coolers as an add-on to their room décor. The attractive coolers are equipped with excellent performance parameters, making them an ideal fit for the blazing heat of peak summer months, especially in Northern region of the country.”

The range comprises of two elegant coolers, namely, Slim dlx Personal Air CoolerandSmart dlx Personal Air Cooler with 50 litres and 22 litres tank capacities respectively.

Features of the new range:

Attractive Looks with Black & Silver Design

The DLX range comes in classy black and silver finish. The modern looks and eye-catching color scheme ensures that coolers are an attractive addition to the abode’s décor. Regardless of the colour scheme of any living room, the DLX range will blend in with ease.


Low-cost of Operation

In terms of electricity usage, one hour of Dlx Range Air Cooler operation is equivalent to two fans running for the same time.


High and Uniform Air Delivery

The DLX range comes equipped with 3 blade fans and a 4-way air deflection feature which ensures the delivery of cool air in every nook and corner of the room, irrespective of the cooler


Honeycomb Pads

Honeycomb pads retain water for longer and allow the warm air to travel through them with least resistance hence ensuring cooler air, for longer.


Large Tank Capacity

The large tank capacity of 20-50 litres removes the need of frequent refilling.Each of the cooler is equipped with a water lever indicator.



There is provision of castor wheels for easy and convenient movement of the cooler.

The sleek and extremely stylish Slim Dlx Personal Cooleris available in the market for Rs. 9999 while Smart Dlx Personal Cooleris available in the market for Rs.7999.

The new range boasts of an unmatched quality and best-in- class performance and it has been developed with the help of brand’s in-house R&D and Design department’s expertise. Following the ‘Make in India’ philosophy, manufacturing of the product has taken place in Groupe SEB India’s own factory in Baddi, Himachal Pradesh. The Dlx range of air coolers benefits from Groupe SEB’s heritage of great products.

Availability: 1860 – 180 – 4111 or visit

About Groupe SEB India:

It is a market leader in mixer grinder, juicer mixer grinder, air cooler and room heater categories - pan India presence with over 19 Branch offices, 500 Distributors, 35,000 Dealers - Headquarters in Delhi, in-house manufacturing facility in Baddi (Himachal Pradesh), spread over sprawling area of more than 10 acres - offers products under three Categories: Kitchen Appliances, Home Comfort and Garment care.

Media Contact Details
Shalini Gupta
Concept PR
Abhilasha Sharma
Concept PR
Slim-Dlx Rs. 9999
Slim-Dlx Rs. 9999
Smart-Dlx Rs.7999

Smart-Dlx Rs.7999
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