Latest News
Mahindra and Mahindra Limited

Mahindra Adventure, Title Sponsor for ‘Rally of Maharashtra 2015’

All set to defend their title at the Indian Rally Championship 2015

Jun 11, 2015   19:17 IST 
New Delhi, Delhi, India

Mahindra Adventure, part of  Mahindra & Mahindra Ltd., today announced that it will be the  title sponsor of the ‘Mahindra Adventure Rally of Maharashtra’, of the Indian Rally Championship (IRC) 2015. The current winners of IRC, Team Mahindra Adventure is all set to blaze the trails at Nasik this year as well, and defend the Indian Rally Championship title.

Having organised several TSD (Time, Speed & Distance) rallies, Mahindra is strengthening its presence in the motorsport arena by supporting an extreme rally championship and being the title sponsor for Rally of Maharashtra for the third year in a row. In fact Mahindra & Mahindra is also the only manufacturer-led entry into the IRC. Being in the motorsports arena for 15 years now, the Rally of Maharashtra is the only tarmac rally of the season.

Following last year’s win, the diesel powered Super XUV500s are ready to finish fastest yet again on their home terrain of Nasik. The three Super XUV500s will be driven by a mix of drivers and navigators, 2013 APRC & the current IRC champion – Gaurav Gill (co- driver Musa Sherif), Amittrajit Ghosh (co- driver Ashwin Naik) and Sunny Sidhu (co- driver PVS Murthy).

Speaking on the occasion, Mr. Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra we are committed towards supporting motor sports events in India. Being the title sponsor for the Rally of Maharashtra is a step towards that direction and we are sponsoring it for the third year in a row. This rally is also of immense importance to us since one of our largest manufacturing facilities is based out of Nasik, which is also the rally headquarters. With our triumph at the Indian Rally Championship last year, our vehicles have clearly proven their mettle against the competition. Now we are all set to take on the Indian Rally Championship 2015.”

About Mahindra Adventure Rally of Maharashtra

Organised by Western India Sports Association (WISA) under the aegis of FMSCI, the ‘Mahindra Adventure Rally of Maharashtra is the initial round of the Indian Rally Championship (IRC).

There are 3 physical stages in the event. The total distance to special stages and back is 471 KM with 3 special stages. The first one is on Friday, 12th June, which will see the competitors run twice on the route and the second one is on Saturday 13th June with only one round. The first special stage is close to Bhandardara starting from Manhere village. The second stage is near Kokanwadi and Shivajinagar. The third stage is close to Bhandardara at the foothills of the highest peak in the state, Kalasubai.

After completing the first loop, all competitors go to the Service Park. After the mandatory 30 minutes service, all vehicles will repeat each stages. On 13th June, Saturday, the vehicles will leave Nashik by 8.00 am with action on all three stages only once. After finishing the third loop, all vehicles will assemble at Dadasaheb Phalke Smarak for the Super Special Stage (SSS). In addition to this, two more SSS rounds will be held on Sunday morning.

About Mahindra Adventure Initiatives

A unique concept to showcase the off-roading capabilities of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of adventure and motor sports events organised under its banner.

The Mahindra Adventure calendar comprises a series of events throughout the year such as the popular off-roading event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Escapes like Monastery Escape (Leg 1; Delhi -Manali – Jispa - Sarchu - Leh – Srinagar & Leg 2; Srinagar – Leh – Sarchu – Jispa – Manali - Delhi, for 10 days each), Royal Escape (Rajasthan drive for 6 days), Tri-Nation Escape (Bhutan, India & Nepal - 14 days), Authentic Goa (4 days), Wild Escape (4 days drive to various wildlife sanctuaries), Authentic North East (10 days), Spiti Escape (7 days) & Super South(5 days).

Mahindra Adventure also enters official teams in some of India’s most popular motorsports events.

To spread the DNA of off-roading, the Mahindra Adventure team continues to hold off-road courses at the Mahindra Off-Road Training Academy, India’s first and only dedicated off-road training centre. Located in the hills around Igatpuri, Maharashtra, the off-road training academy provides an off-roader’s dream landscape of close to 30-acres.

For more information please visit www.mahindraadventure.com

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

 

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

 

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

 

Visit us at www.mahindra.com


 
 
For press background on Mahindra and Mahindra Limited

click here