|
||
Mahindra Drives in with the New Generation Scorpio | ||
New Delhi, Delhi, India
SYNOPSIS:
Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today unveiled the New Generation Scorpio in Delhi. The New Generation Scorpio is built on an all new platform and comes with contemporary, more aggressive exterior styling, luxurious blue-grey interiors and advanced technology features. Competitively priced at Rs. 8.40 lakhs (ex-showroom Delhi, for S2 variant), the New Generation Scorpio promises to take the tough and rugged Scorpio to the next level. The New Generation Scorpio is powered by the mighty mHawk engine (120 PS power and 280 NM torque) to tackle all types of terrain and a new generation transmission for a smoother fatigue-free gear shift. In addition, the new generation platform, with a new cushion suspension technology and anti-roll technology, has taken the ride and handling of the Scorpio to significantly improved levels. The vehicle’s contemporary, more aggressive exteriors and premium interiors give the New Generation Scorpio a whole new dimension. A dominant force in the SUV landscape since its launch in 2002, the Scorpio is a style statement and a symbol of adventure, power and thrill and the New Generation Scorpio is all set to take it to new heights. Speaking at the launch Pravin Shah, Chief Executive, Automotive Division & International Operations (AFS), Mahindra & Mahindra Ltd. said, “Over a decade ago when we first unveiled the Scorpio, it was an emotional & defining moment for all of us at Mahindra. Unknown to us at that time, a dream, an icon, a style statement was born. To see the Scorpio become the pride of over 4.5 lakh customers and transform the SUV space in the country, is a remarkable achievement. Over the years we have continuously updated the product to ensure that the brand stays relevant. Today we have shifted the orbit further, as the trend-setting Scorpio, turns a new leaf in its evolution with a new generation platform, more aggressive styling, all new interiors, a new transmission with significantly improved ride and handling and advanced technology features.” Vivek Nayer, Chief Marketing Officer, Automotive Division, M&M Ltd. said, “The Scorpio brand has gone from strength to strength and become iconic on basis of the love & faith of millions of fans across the country. Today we unfold a new chapter in the story of the Mahindra Scorpio, with the launch of the New Generation Scorpio. In fact, the New Generation Scorpio is now even more aspirational and a perfect companion for thrill and adventure, a reflection and a choice of the changing lifestyle of the new emerging customer of today." The New Generation Scorpio will be available in multiple seating configurations allowing owners to choose from 7, 8 & 9 seater options to match their needs. It will be available at Mahindra dealerships starting September 25th 2014 in 5 attractive colour options (namely Diamond White, Fiery Black, Mist Silver, New Molten Red and New Regal Blue) and 7 variants (S2, S4, S4+, S6, S6+ S8, S10). FEATURES OF THE NEW GENERATION SCORPIO Performance, Ride and Handling
All New Contemporary Exteriors With a contemporary, more aggressive look, the New Generation Scorpio is a whole new breed altogether.
Advanced Technology
Plush on the Inside:
Safety:
Comfort & Convenience:
About Mahindra: The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
Visit us at www.mahindra.com |
||
|
||||||||||||
| ||||||||||||