Mahindra Holidays to Create India’s First Travel E-Zine for Children

Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading leisure hospitality brand, invites children across India to contribute to the creation of the country’s first travel e-zine for children, called ‘Teddy Travelogues’. This quarterly e-magazine will use digital crowdsourcing to source content from children of existing and potential members of Club Mahindra.

The e-magazine will feature a mix of holiday stories, paintings, videos, photos, poems, holiday doodles and food related stories. These will appear under eight categories – My Family Holiday, Holiday Stories, My Favorite Travel Companion, Young Traveler, The Rhyme Journey, Why Travel?, Holidoodle and Delicious Diary.

The call for entries is open until October 15, 2014 to children between 4-7 years and 8-12 years. To be part of this exciting e-zine one can submit their entries to www.clubmahindra.com/teddytravelogues. Participants stand a chance of winning exciting prizes and getting published across categories and age groups including early bird prizes as well.

The entries will be shortlisted and judged by an eminent panel comprising renowned children’s author Ms. Neeru Nanda, popular TV actor Shakti Arora of ‘Meri Aashiqui Tumse Hi” fame on Colors and celebrated photographer Radhakrishnan Chakyat.

Speaking on the occasion, Ms. Deepali Naair, Chief Marketing Officer, MHRIL said, “This is an industry first initiative by a leisure and hospitality brand in India to connect with families. We are delighted to announce the launch of this e-zine in order to encourage children and empower them. This pioneering initiative reinforces our commitment to providing an enhanced experience to children at our resorts and ensures we capture the magical moments that children have when they travel.”

The inaugural edition of the e-zine will be unveiled on November 14, celebrated across India as Children’s Day.

ABOUT MAHINDRA HOLIDAYS & RESORTS INDIA LIMITED:

Mahindra Holidays & Resorts India Limited (MHRIL), India’s leading player in the leisure hospitality industry, offers quality family holidays primarily through vacation ownership memberships. While Club Mahindra is the flagship brand, the other brands offered by the company are – Club Mahindra Fundays and Club Mahindra Travel. As on June 30, 2014, MHRIL has ~172,000 vacation ownership members and operates 40 resorts across India and abroad.

Visit us at www.clubmahindra.com

ABOUT MAHINDRA:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

Visit us at www.mahindra.com