Mahindra Names its All New Commercial Vehicle as ‘Jeeto’

Mahindra & Mahindra Ltd. (M&M), a part of the US $16.9 billion Mahindra Group, today announced that its soon to be launched all new small commercial vehicle, is named ‘Jeeto’.  A versatile new product, Jeeto is designed to cater to the varied needs of the small commercial load segment customers.  

The brand name ‘Jeeto’ epitomizes the vehicle’s winning streak and its highly efficient performance for last mile distribution of goods, which shall enable its owners to prosper. Jeeto reflects Mahindra’s core DNA of trust, confidence and ruggedness.  The vehicle will be manufactured at Mahindra’s extended automotive manufacturing facility at Zaheerabad in Telengana.

Speaking on Mahindra Jeeto, Pravin Shah, President & Chief Executive (Automotive), M&M Ltd. said “We are all set to create a new benchmark in the small commercial vehicle segment with Jeeto, which truly embodies the Mahindra Rise philosophy. It will enable our customers to enhance their earnings and help them progress in life. Today Mahindra offers the widest range of commercial vehicles to cater to the varied needs of its customers and this has been possible due to the customer insights which we have worked upon.  With the Jeeto we are planning to create a compelling new value proposition that will not only challenge the conventional but will also delight our customers”.

The company is also set to introduce the new generation m_Dura engine on Jeeto. An all new engine from the Mahindra stable, m_Dura is a direct injection (DI) diesel engine designed for refined performance and fuel efficiency.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013. Visit us at www.mahindra.com

For further enquiries please contact:

Mohan Nair

Senior General Manager (Communications)

Automotive & Farm Equipment Sectors

Office Direct Line – + 91 22 28468510

Office Email Address – nair.mohan@mahindra.com

Mobile: +91 9004012237