Mahindra’s Innovative BLUE SENSE® App now Across Windows and Android Platforms for New Gen Scorpio and on iOS Platform for XUV500

• “First OEM in INDIA” to offer BLUE SENSE^® APP for XUV₅₀₀ customers on iOS in addition to existing Android platform.

• Launches app for New Generation Scorpio customers across Windows and Android platforms.

Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer and a part of the US $16.5 billion Mahindra Group, has introduced BLUE SENSE^® - the first ever vehicle smart app for iOS users for its global SUV, the XUV₅₀₀. The app is already available for the Android operating system.. Additionally, the App has also been introduced across Windows and Android platforms for the company’s recently launched New Generation Scorpio.

Inspired by the response received from XUV₅₀₀ customers for the App with over 24,000 downloads, Mahindra has developed the BLUE SENSE^® APP for Apple devices. All existing XUV₅₀₀ customers can download this app from the APPLE App Store for APPLE devices.

The Mahindra BLUE SENSE^® APP is packed with a host of features and enables customers to connect with the vehicle using Bluetooth technology. Users can control features related to the infotainment and climate control systems. Users will also be able to see important vehicle information such as tire pressure, fuel statistics, etc., The App also provides alerts and warnings such as door open notification, service reminders, distance to empty details etc., The mentioned feature availability is subjective and based on platform variants

Speaking on the Mahindra BLUE SENSE^® APP, Rajan Wadhera Chief Executive – Truck, Powertrain Division and Head – Mahindra Research Valley said, “We are happy to announce the launch of the Mahindra’s BLUE SENSE^® APP for customers of our New Generation Scorpio across Windows and Android and on the iOS platform for XUV₅₀₀ owners. _The Mahindra BLUE SENSE^® APP, designed by Mahindra’s Electronics team, is in keeping with our philosophy to be at the forefront of providing an enriched customer experience in the product and technology domains. We are committed to introducing newer technologies in our vehicles towards creating better value for our customers.”

About Mahindra:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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