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Microsoft Ventures and iSPIRT Host SaaSx to Accelerate Indian SaaS Startups

Mar 26, 2015   17:49 IST 
Chennai, Tamil Nadu, India
  • Cofounders of 100+ SaaS startups learn to grow business from co-founders of Freshdesk, Wingify, WebEngage and Kissflow

  • SaaS expert Aaron Ross shows how to create predictable revenue

  • Jump Start Guide for Desk Marketing and Selling for SaaS launched


Microsoft Ventures and iSPIRT hosted SaaSx, a platform for SaaS (Software-as-a-Service) entrepreneurs to share, learn and grow their business into million dollar Monthly Recurring Revenue (MRR) models. SaaSx brought together more than 100 promising SaaS startups for peer learning, expert talks, and launch of a guide on marketing SaaS.


Ravi Narayan, Managing Director, Microsoft Ventures in India, said: “While SaaS is fast becoming a viable model for product startups in India, scaling it up rapidly is a bottleneck every mature SaaS startup encounters. SaaSx, like our other initiatives with iSPIRT, is aimed at getting these startups the traction that will turn them into a global success.”


At the event, iSPIRT & Microsoft Ventures launched the ‘Jump Start Guide for Desk Marketing and Selling for SaaS’ to educate the SaaS companies on ways to sell to the world while operating out of India. The guide has been developed based on the learning from Microsoft Ventures’ Think Next Roundtable on SaaS, held last November.


These are part of the thought leadership initiative by Microsoft Ventures to deepen the conversation on ways to address challenges in the Indian startup ecosystem,” added Ravi.


Avinash Raghava, Fellow at iSPIRT Foundation said: “Our mission is to transform India into a hub for new-generation technology. With SaaSx, we hope to play the role of a market catalyst and help SaaS entrepreneurs mature faster. Since Chennai is fast growing as the nerve center for SaaS companies, we thought it is only appropriate to host this first-of-its-kind congregation of SaaS entrepreneurs in this city.”


In his keynote, Aaron Ross, renowned SaaS expert and author of the best-seller Predictable Revenue: Grow 300%’ - often called the ‘Sales Bible of Silicon Valley’ - spoke on the best practices for creating predictable revenue with SaaS.


SaaSx also featured an Unconference by Girish Mathrubootham, CEO & Founder, Freshdesk, on ‘Everything on SaaS.’ The audience also got an opportunity to hear success stories of some of the best SaaS startups in the country - WebEngage, Wingify, and Grexit - straight from their cofounders.


About Microsoft Ventures:

Microsoft Ventures is a global initiative to help entrepreneurs build great companies. We work with startups at every stage of maturity to provide the tools, resources, and expertise they need to succeed. The initiative is broad-based, and includes a community program, accelerators, and a seed fund. Our approach helps startups scale their business, bring innovative services to market and reach new customers. Visit Microsoft Ventures at to learn more about how Microsoft is helping the next generation of smart companies take flight.


About iSPIRT:

iSPIRT Foundation connects and guides software product entrepreneurs and catalyzes business growth. It’s an enabler of a stronger ecosystem. We encourage buyers to improve performance by leveraging software products effectively. We advise policy makers on interventions that can set the industry on a higher growth trajectory. We are a not-for-profit industry think-tank founded by key participants and proponents of the Indian software product industry. For more information, visit

Media Contact Details
Reshma Balakrishna
Edelman India
+91 98802 77114
Abhishek Bajaj
Microsoft India
+91 96112 34312
SaaSx Event for SaaS Startups
SaaSx Event for SaaS Startups
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