NCDEX Introduces “Adopt a Mandi” Program for Community Engagement

NCDEX, the leading commodities and derivatives exchange, recently announced a new community engagement initiative “Adopt a Mandi” that will focus on employees of the Exchange interacting with the most important stakeholders in the commodity value chain – the farmers, to understand the primary markets’ larger realities. As a part of this program, every employee of the exchange will spend a week in a mandi, studying the functioning of the market, meeting with traders, farmers, etc.; understanding the needs of the value chain participants at large and identifying areas in which the exchange could innovate and offer help to improve the functioning of the markets.

NCDEX is the leading commodity exchange for agricultural commodities and is engaged in driving reforms in the agricultural markets in the country. Mr. Samir Shah, MD & CEO, NCDEX said, “We express the physical realities of the marketplace through our unique infrastructure of products, warehouses, COMTRACK^® to realize price discovery and risk management tools in a complex and fragmented agro-economy, and this understanding of the physical markets first hand will enable us to come up with innovative solutions to help each stakeholder get a fair remuneration for his efforts.”

The program envisages employees adopting a mandi and spending a week there to thoroughly understand as many aspects as possible of the work and lives of farmers, traders and other stakeholders. It’s an open-ended initiative of the Exchange to intimately experience the ground-level realities by living on the farms, with the farmers, eating, caring and sharing with them. The key is to develop a bond that will open lines of understanding and communication on either side.

India’s soul lives in its villages. Mandis provide the key link between villages, towns and the mega cities. Such a program would over time help develop a robust capability for NCDEX to help the organization scale up and grow in times to come.

ABOUT NCDEX:

As India’s leading online exchange, NCDEX offers the widest range of benchmark products across agriculture, metals and precious metals. NCDEX brings buyers and sellers together through its electronic trading platform. It enjoys the distinction of being the only exchange in the country promoted by national level institutions. The institutional promoters and shareholders of NCDEX are prominent players in their respective fields and bring with them institutional building experience, trust, nationwide reach, technology and risk management skills.