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Paisabazaar.com Launches New Campaign | ||
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Jun 05, 2017 15:45 IST
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Gurgaon, India
Paisabazaar.com, India’s largest marketplace for loans and cards, launched its new TV campaign during the live broadcast of the India-Pakistan Champions Trophy match on Sunday. The campaign, which will feature several of Paisabazaar.com’s products, kick-started with its free credit score feature.
Paisabazaar.com Campaign
Paisabazaar.com is the only financial entity in India to offer customers a credit report along with monthly updates at absolutely zero cost. The free credit score feature on Paisabazaar.com, built in partnership with Experian Credit Information Company, is easy, instant and it’s completely online.
Naveen Kukreja, CEO and Co-founder, Paisabazaar.com, said, “We, at Paisabazaar, are focused on spreading the message around the relevance of Credit Score. Credit Score not only determines whether an individual get a loan or not, but also decides the pricing of that loan. We have seen too many of our customers struggle to get loans in times of need because of a poor Credit Score. Through our TV and digital campaigns, we want to make people aware that every individual should be aware of his credit score and constantly strive to improve it.”
Radhika Binani, Chief Product Officer, Paisabazaar.com, said, “Our brand promise is to make personal finance decisions easy and convenient for India. By providing Credit Report absolutely free, we are ensuring our customers are empowered to take informed lending decisions and help them get best-suited offers. Along with the Credit Report, we provide free monthly updates of the report to help customers monitor their score.”
The high-impact campaign is conceptualized by the in-house team of Paisabazaar.com and is executed by K Silent Production. It would be aired on Star Sports HD during the telecast of Champions Trophy games along with movie and news channels like Set Max, UTV Movies, AajTak, NDTV India etc.
The new commercials feature actors Sumit Raghavan and Amit Mistry.
Sai Narayan, Group Director & Head of Marketing, Paisabazaar.com, said, “While we have focused on Credit Score earlier, our new campaign is in a completely different look and comes with a signature tune, which we feel is extremely catchy. The idea is to drive home the point that your chances of getting any type of loan depends on your Credit Score. On Paisabazaar.com, finding out your Credit Score is easy, instantaneous and free.”
Watch our TVCs here:
About PaisaBazaar.com Paisabazaar.com is India's largest online financial marketplace for investment and lending products. It currently offers all kinds of retail lending and investment products, including mutual funds, savings account and fixed deposits on its platform.
Since its inception in early 2014, the company has marked a staggering growth and now has over 10 million visitors coming to its website each year. Paisabazaar.com currently partners with more than 60 partners across lending and investment categories with 100+ products on offer. In 2017-18, it receives over 6 million enquiries and Rs. 2500 crore is disbursed through Paisabazaar’s marketplace platform. The company is targeting a 3X growth and aims to cross Rs. 6000 crore annualized disbursal run rate by the end of this financial year. It plans to touch annualized disbursal of Rs. 25000 crore by 2020.
The portal has been conferred with Economic Times "Best BFSI Brand Award", Money Tech “Startup of the Year and Money Tech “Best Customer Experience Innovation” in the last one year. Apart from this, Paisabazaar.com has been recognized as an “Emerging Brand” at the prestigious CMO Asia Awards, as well as by Indian Brand Convention.
Paisabazaar is part of Policybazaar group, India's largest online insurance platform and is an InfoEdge (Naukri.com), Premji Invest, Tiger Global Management, Temasek, Steadview Capital, Ribbit Capital and Inventus Capital Investee Company.
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