Panasonic Launches Wide Range of Life Conditioners

• Panasonic new range of Life Conditioners comes with advanced technologies for a faster, healthier and smarter cooling experience.

• The company eyes a market share of 12% this season

Panasonic India, a consumer durable and home appliance major offers its latest line up of life conditioners to beat the heat this summer. The company’s new range of Life conditioners promises to offer enriched life to the consumer by introducing technologically advanced products featuring iAUTO-X, Nanoe-G with PM2.5 air purification, Inverter and Econavi technologies providing ‘A Better Life, A Better World’ to its consumers.

With an extended line up of more than 50 models, the wide range of Panasonic Life conditioners are equipped with smart and innovative features and stylish designs to woo the Indian consumer. Developed especially for the diverse Indian weather, the Panasonic air conditioners are armed with iAutoX technology that enables 35% faster cooling. Acknowledging consumers' preference for products which are low on energy consumption and high on functionality, Panasonic air conditioners have been equipped with the econavi technology which saves up to 35% energy by using the right temperature and humidity levels based on its intelligent sensors. Panasonic Inverter AC achieves precise temperature control by varying compressor rotation speed saving up to 50% energy.

Panasonic gives a new dimension to the usage of air conditioners in the country with its Nanoe-G technology addressing the issue for rising levels of air pollutants in the country, especially the micro particles with size upto PM2.5 which has aggravated the concern regarding air pollution in the country. The nanoe-G technology helps clean the polluted air in the surroundings by emitting tiny water molecules along with OH-radicals which deactivates the bacteria, viruses and allergens, preventing inhalation of toxic air.

Mr. Manish Sharma, Managing Director-Panasonic India & South Asia said, “We have always believed in offering our consumers products that can enhance their quality of life, resonating with our management philosophy of creating ‘Better Life, Better World’ and our wide range of air conditioners is no exception. With the lineup for 2015, we further strengthen our leadership position in the air conditioners segment. While addressing the concern regarding the increasing level of micro particles with size as low as PM2.5 in the air, we also give our consumers a varied choice of products to choose from. This season, we are looking at capturing a market share of 12% this year with a 20% increase in sales in this segment.”

Commenting on the smart range of Panasonic air conditioners Mr. Suresh Bandi, Divisional Deputy Managing Director, AC Division, Panasonic India said, “The smart range of Panasonic Life conditioners comes loaded with technologically advanced features like Econavi and Nanoe-G technology. With the new range of smart air conditioners, we are offering our consumers an array of products at competitive prices. The new range has been developed keeping in mind the needs of the consumers across cities including the Tier II and III regions which have been equally hit by early summers.”

Available in capacity of 0.75, 1, 1.5 and 2 Tonne model, Panasonic air conditioners are compliant with BEE Star rating and are available at 264 exclusive brand shops across the country priced between Rs. 24,990 - 67,990.

Other specifications:

• PM2.5 & Anti-bacterial Filter

• 4D Air throw

• Blue Fin Condenser

• Powerful Mode

• Temperature Indicator

• Super Tropical Compressor                                                                                                                                                                                                                                                                                                                              

About Panasonic:

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.

About Panasonic India:

Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide range of system products including communication ones like Mobile Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards, Security Solutions, and Energy Storage Solutions. The company currently has a workforce of about 13,000 in India. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.

For more information on the company, please visit http://www.rcom.co.in