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Pearl Academy
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Pearl Academy Forays into Journalism with School of Media and Journalism

First of its kind digital launch with industry stalwarts

May 18, 2017   12:52 IST 
New Delhi, Delhi, India

Pearl Academy, India’s leading institution in design, fashion, creative businesses and media hosted a panel discussion with eminent journalists for the launch of its new School of Media and Journalism in New Delhi. Pearl Academy wants to revamp the way journalists are trained in India. They did it successfully with luxury brands, then with fashion communication and nowthey are foraying into the way journalism is taught and wants to make students ready for tomorrow.


Pearl Academy - The Future of Journalism


As a part of this digital launch, eminent personalities like Shubho Sengupta, Brand Consultant, Anirban Roy, Digital & Social Media Jockey, ex journalist at Network 18 and WSJ India, Ruhail Amin, Editorial lead Business World and Exchange4media, Sahil Mohan Gupta, Editor-in-Chief,Gizmodo, PCMag India and TechSpot India and Taruni Kumar, Associate Editor, The Quint, came together at Pearl Academy’s New Delhi campus for a panel discussion that was not only webcasted on their website but also streamed live on FaceBook and Twitter thus reaching thousands of online viewers interested in Journalism and Media.


The panel deliberated on the issues concerning new age journalism, amalgamation of mediums and concerns of an age where ‘too much information’ is created and spread thus making authenticity a concern. During the discussion, topics like skill set of future journalists, how important is Social Media in today’s journalism world and how social media has affected journalism were talked about and concerns by budding journalists were addressed.


Talking about journalism,Taruni Kumar, from Quint, said, “You need to put yourself out there, if you want to become a great journalist and if one aspires to be a journalist in the digitised world, you will have to offer a 'news plus' to your readers.”


The event was an eye opener for all the students who aspire to become a journalist one day and even for those who had just stepped up the game.


With the future of journalism making a paradigmatic shift towards digital, Sahil Mohan Gupta, spearheading ventures like Gizmodo and PCMag explained how ‘wearing many hats’ is inevitable. Right from a basic know how of technology to gathering good content to thinking about the market sentiment, an evolved journalist today needs to be ready for the multi-faceted role that the industry now has to offer. In accordance with this sentiment, Ruhail Amin, from Business World said that, “A basic know-how of tech would help the future journalist to cut down turnaround time of publishing content.


At Pearl Academy, we believe that one must stay updated and at par with the way the world of journalism is evolving. Journalists are the ones who keep us connected to this world and are the poignant source of information. We are happy to announce that our School of Media and Journalism will take a step towards bringing a new generation of ethical journalists who can wear many hats and serve the industry” said Prof. Nandita Abraham, CEO, Pearl Academy.


The event saw curious aspiring kids, parents and online viewers put forth their queries which were addressed by the distinguished panel.


About Pearl Academy

Pearl Academy, India’s leading institution in design, fashion, creative businesses and media has been a catalyst for the success of the students across creative industries for over two decades. With a legacy of 23 years, Pearl Academy offers over 30 uniquely designed under-graduate, post-graduate and professional development pathway through its campuses in Delhi NCR (East & West), Jaipur and Mumbai. Its reputation of preparing ‘Industry ready’ professionals has been recognized by leading fashion, retail and design brands, which has helped in establishing a healthy track record of over 95 per cent placement for the last three years. Its path-breaking alliances with renowned bodies such as the Fashion Design Council of India (FDCI) and Institute of Indian Interior Designers (IIID) have ensured that its faculty and students get an exclusive access to ‘industry in the classroom’.


The institution was ranked as the best private fashion college in India for the fourth consecutive year by India Today – AC Nielson survey, The Week- Hansa Survey and Outlook – Drshti Survey. Academy was awarded the ‘Best Design Institute in India’ 2016 and 2017 by industry body ASSOCHAM. Jaipur campus of the academy was ranked as one of the most beautiful college campuses in India by India Today. The institution was also awarded as ‘Best Education Brands 2017’ in Fashion Design Category by The Economic Times. Pearl Academy is a member of Laureate International Universities network, a global network that has presence in 25 countries, serving more than one million students. The Academy is also closely associated with renowned global institutions such as London College of Fashion (England), Domus Academy (Italy), Media Design School (New Zealand) and NABA (Milan) amongst many others.


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Pearl Academy - The Future of Journalism
Pearl Academy - The Future of Journalism
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