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Pidilite Industries Ltd

Pidilite Launches Fevicol SH Xtra in Delhi

~A new brand launched under Fevicol umbrella after 10 years~

Oct 17, 2014   19:53 IST 
Delhi, India

Key product features:

Fast grab

Fast handling strength development and

Reduced setting time (Sets in just 3-4 hours)


Fevicol, the largest selling brand of adhesives in India, has added another feather in its cap with the roll out of ‘Fevicol SH Xtra’. Fevicol SH Xtra is an improved, new generation variant of Fevicol SH, the flagship brand under Pidilite industries.


Speaking about the launch, Mr. Anil Jayaraj, CMO, Pidilite Industries Ltd, said, “Fevicol is an undisputed market leader in adhesives since 50 years. It has pioneered various path breaking innovative products with world class quality. Continuing the tradition, Fevicol SH Xtra will set new benchmarks with its features such as fast grab, fast handling strength development and reduced setting time. For a consumer it means better adhesion and early completion of work.”


Delhi is a key market for us and we are delighted to have presented our new offering first to the consumers of this market. As leaders, we will continue our endeavor to innovate and offer products that are beneficial for both the consumer as well as the environment,” he added.


Timely completion of furniture projects is vital whether it concerns commercial projects or home interiors/ renovation. Faster completion of projects not only helps save on labour cost and time, it also prevents various hassles associated with delay. Fevicol SH Xtra offers superior and advanced technology which makes sure that the furniture making experience becomes faster, superior, hassle free and highly productive and cost effective. The product is an ideal adhesive for bonding plywood with an ease of application in furniture making.

It is available in all packs with a marginal price premium over Fevicol SH.


About Pidilite:

Since its inception in 1959, Pidilite Industries has been the pioneer and market leader in adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our product range also includes paint chemicals, automotive chemicals, art materials and stationary, fabric care, maintenance chemicals, industrial adhesives, industrial and textile resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M Seal, FeviKwik, Fevistik, Roff, Dr. Fixit, Sargent Arts, Hobby Ideas and Cyclo.


About Fevicol:

Fevicol is the largest selling brand of adhesives in Asia. Fevicol is a synthetic resin adhesive, so easy to apply that even non-experienced carpenters can work with it comfortably. It can be used in bonding various materials, where one of the surfaces to be bonded has to be porous. Fevicol strongly binds wood, plywood, laminate, veneers, MDF and all types of boards, cork etc. It is also used in sport goods manufacturing and book binding. The bond gives handling strength in 8 to 10 hours and cures fully in 24 hours to become so strong that if hit hard on the bond the wood gives away without so much as even affecting the bond.

An extensive range of consumer, craftsmen, engineering and industrial adhesives are in the market under the Fevicol brand name. Main brand is Fevicol SH and variants are Fevicol Marine and Fevicol Speedx. Wall finish and wood finish products are also included in FV division product range.

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