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Popular Television Star Couple Kishwer Merchant & Suyyash Rai unveils the MAX Summer’17 Collection | ||
Mumbai, Maharashtra, India
Max Fashion, India’s largest fashion brand, launched its Summer’ 17 Collection at R City Mall, Ghatkopar, Mumbai recently. The spectacular collection was unveiled by the popular television star couple Kishwer Merchant & Suyyash Rai. Max launched their latest collection through a fashion show where models, both young and old, depicted different situations defining the endless ways campaign by Max Fashion.
Kishwer Merchant and Suyyash Rai with models in MAX Summer'17 Collection
The summer collection from MAX features the urban safari with a colour palette ranging from soft blue, olive greens, khaki and pastel shades of pink soft red. The fashion brand that aims to bring a touch of international chic to the ordinary, offers must-have clothes including accessories such as bags, belts and shoes this season. With a strong focus on craftsmanship, the collection encompasses colour-blocking techniques, blending the season’s staple colour pallet of fresh cobalt blue and white. Trends covered in the collection include cold shoulders and loose knit kaftans, kedio tops, over-layers, dresses, long line shirts and boxy fit graphic tees.
Max Fashion also took the opportunity to invite their customers to be part of their launch.
“The latest collection gives me endless options to dress up this summer. Fashion for me is making woman beautiful and confident. With the latest summer collection from Max, women can enjoy the latest international summer styles at an affordable price,” said Kishwer Merchant.
Suyyash Rai said, “I am privileged to be associated with a brand like Max which believes in bringing happiness to their customers in endless ways.With an international and affordable brand like Max, there is no question of being under dressed because you get every style under Rs 599 here.”
Piyush Sharma, Regional Manager, Max Fashion said, “People have to change their fashion statement according to the season to keep them comfortable and relaxed. With the latest summer collection from Max, we hope our customers will be more confident in stepping out in style.”
Highlights from the Summer Range:
Women’s Wear
Indian Wear
Men’s Wear
Kid’s Wear
A promise of an adventure inspired range from Max this summer!
About Max Fashion Max is a leading fashion brand, now available online at MaxFashion.com and on Android & Iphone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 160 stores across 60 cities. The brand plans to have 200 stores in India by the end of 2017. |
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