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Preethi Kitchen Appliances Pvt. Ltd.

Preethi Kitchen Appliances Flared High at India’s Most Trusted Survey

Dec 19, 2016   14:24 IST 
Chennai, Tamil Nadu, India
  • Ranked as “India's Top Most Attractive Brands 2016" across brands in the category in India.


Preethi Kitchen Appliances, industry leader in the category and pioneer in product innovations has been recognized as “India's Most Attractive Brands 2016" in the recent study by TRA, one of the most trusted and recognized reports in India. The prestigious award has been awarded by distinguished brand users and influencers across India. This reflects the support and faith that customers extended on the brand Preethi.


Rupendra Yadav, CEO, Preethi Kitchen Appliances

Preethi Kitchen Appliances has been rated as the India’s top most attractive in Kitchen Appliances category. Preethi, since its inception has been upholding its value of honesty and commitment to its consumers across India by delivering continuous and meaningful innovations across 14 categories - Mixer Grinders, Gas stove - Glass top and Stainless Steel, Induction Cook top, Electric Rice Cooker, Table top wet grinders, Electric Pressure Cooker, Hand Blenders, Choppers, Mini Food Processors, Iron Boxes, Kettles, Health Juicers and Coffee Maker available to its customers.


Rupendra Yadav, CEO, Preethi Kitchen Appliances said, “This is a proud moment for us. We are extremely happy that Preethi has been awarded the ‘Most Attractive Brand’ in the kitchen appliances category. While the market witnesses new brands every quarter this survey has shown that consumers’ confide to Preethi for its Core values - Quality, Innovation and After Sales Service. We take this opportunity not only to thank all our consumers who have expressed their faith on the brand and made us  Number 1 in the category also to reassure that we will continue to strive hard and deliver our brand promises even better


About Preethi Kitchen Appliances Pvt. Ltd.
Preethi is India's largest Mixer Grinder brand and a leading Kitchen Appliances company present in over 15 Million homes in India and abroad. Preethi, founded in 1978 has been a pioneer in innovations addressing consumer insights with a range of Kitchen appliances that include Mixer Grinder, Gas Stove, Auto Cooker/Warmer, Table Top Grinder, Induction Cooktop, Coffee Maker, Electric Pressure Cooker, Electric Kettle, Chopper, Hand Blender, Health Juicer and Electric Iron amongst others. Preethi was honored with the prestigious "Make in India" Excellence Award. It was the only brand to receive the award in Kitchen appliances category. Preethi has made its mark across categories in Kitchen Appliances, as a reward for which Preethi was recognized as No1 Kitchen Appliances Brand by IBC Info Media and No. 1 Brand Council (USA). It has three state-of-the-art manufacturing facilities in Himachal Pradesh and Tamilnadu. Also state-of-the-art R&D facility to ensure consumers get innovative and technically advanced products. Preethi mixer grinder has been exported to 18 countries worldwide.

Rupendra Yadav, CEO, Preethi Kitchen Appliances
Rupendra Yadav, CEO, Preethi Kitchen Appliances
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