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Source Name: Reebok

Reebok Running Squad Expands Footprint in India

A free professional training program panning across eight Cities and thousands of runners

Oct 14, 2014   11:01 IST 
New Delhi, Delhi, India

Having witnessed an overwhelming response from running enthusiasts last year, RRS – the Reebok Running Squad is back with a greater outlook for 2014. A unique programme that aims to provide free professional guidance to long-distance runners, RRS had inspired thousands of runners last marathon season. Expandingits threshold in eight cities – Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Pune and Chandigarh, RRS aims to reach out to a larger audience of running enthusiasts this year. 


Commenting on the concept, Radha Krishnaswamy, Reebok Running Squad Master Trainer said, “With an increasing number of people signing up for marathons this year, India is experiencing a running revolution in the country. Last year, over one lakh running enthusiasts participated in major marathons across the country, and the number is only expected to increase this year.We at the Reebok Running Squad help members train not only to finish the race, but to also be fit, avoid injuries, and truly enjoy the experience. Three months of rigorous training with RRS will enhance every runners’ physical boundaries and endurance levels. This program will make sure that their run is a fun, rewarding and safe experience.”


Signing up for a marathon is the perfect motivation to inculcate running as a daily lifestyle habit, however, as simple as it seems, long-distance running is quite strenuous and can prove to be injurious if performed without the proper guidance and training. Running a marathon can be quite challenging, and it is important to make sure that the body is prepared to take up and complete this challenge.


The Reebok Running Squad has been specially designed keeping in mind that running requires stamina, endurance and strength and provides training to a range of runners – from beginners to intermediate and advanced. Additionally, the program also focuses on educating members about taking necessary precautions to avoid injuries. By signing-up with this new running partner, members can spur their progress by running with like-minded people in the community runsorganized in each city.


According to Mr. Somdeb Basu, Brand Director, Reebok India, “Reebok is committed to fitness and keeping this in mind, we instituted the Reebok Running Squadand received an overwhelming response in the last marathon season. To make more runners marathon fit, we have introduced this unique training program to seven more cities. Through expanding the program not only in metros but other cities as well, we aim at encouraging more and more people to participate in regular fitness activities and enhance their running techniques for the upcoming marathon season.”


To prepare the RRS members for the running season, Reebok Running Squad will also organise 10km city runs in all the eight cities. Culminating at Reebok Fithub stores, these runs will also engage RRS members through personalized GAIT Analysis to improve their running efficiency and cool down sessions amongst other exciting activities.To further boost their performance, the top threemale and female winners of these city runs will be gratifiedwith top-of-the-line Reebok running merchandise.A team of certified nutritionists and dieticians are also associated with this training program, and work closely with individuals andgroups in the programme to ensure that their diet compliments their physical training routine, therebyensuring complete fitness required to achieve their end goals.


Reebok Running Squad was started in Delhi and NCR in October 2013 and was conducted at seven different locations. Now available at 29 different locations across eight cities in the country, the Reebok Running Squad is all set to mark the next milestone in its fitness journey.


For Free Training Sessions:

Day: Saturday and Sunday

Time: 6am – 8am



  • Lodhi Garden, Lodi Estate Lodhi Road, New Delhi
  • Nehru Park, Vinay Marg, Chanakyapuri, New Delhi
  • Center Park, Ghaziabad
  • Leisure Valley,Sector 29, Gurgaon
  • Noida Stadium, Sector 21, Noida
  • Town Park, Sector 12, Faridabad







So come join the Running Revolution!


To register for the Reebok Running Squad training program log onto Reebok Running Squad Facebook page OR visit yournearest Reebok Fit Hub store.


About Reebok India:

India’s foremost fitness brand, Reebok has a pan-India presence with 400 exclusive franchise stores and a 1000 member strong instructor alliance. The brand has products in the running, training and studio category – which covers dance, aerobics and yoga, and innovative footwear technologies like JetFuse Run, Reebok one, ZQUICK, Zigtech and Realflex. Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub” where consumers get experiential fulfillment of their fitness needs. Presently there are a total of 100 Fit Hub concept stores across the country. Reebok also has an impressive list of Fitness ambassadors including John Abraham, NargisFakhri, M.S Dhoni, GautamGambhir and IrfanPathan. In addition to this Reebok was ranked number nine overall and topped the Sportswear/Footwear category in The Economic Times Most Exciting Brands 2014 survey. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands' report by TRA evaluating over 1900 leading brands in the country.

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