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Source Name: Reebok

Reebok Running Squad Kicks Off Delhi Edition of the City Run

Members of the recently launched training squad tested themselves in a 10k run organized in the city

Nov 17, 2014   11:46 IST 
New Delhi, Delhi, India

Strengthening its endeavor to be the most desirable premium fitness brand in the country, Reebok India kicked off the Delhi edition of the Reebok Running Squad City Run with a challenging 10k run organized in the city today.

Members of the squad took to this running challenge at the DLF Promenade Mall along with Reebok certified trainers accompanying them on the run. Apart from a great running experience, the run enabled members to test their training levels and pace, and work on improving their time and technique. Post the run, members also received valuable knowledge and guidance on improving their run through GAIT analysis sessions, nutrition and diet tips, and testing out Reebok’s technologically advanced running gear.

Further to the first City Run hosted in Hyderabad earlier this month, the run in Delhi is the second in a series of City Runs that Reebok plans to host across the country at its Reebok Running Squad centres. Commenting on the Delhi City Run, Mr. Somdeb Basu, Brand Director at Reebok India said, “We launched the Reebok Running Squad programme in October 2013 in Delhi, and received an overwhelming response in the last marathon season. Through these City Runs, we hope to offer a challenging and rewarding platform for fitness enthusiasts to discover the joy of running, and are pleased to see the Reebok Running Squad members kicking off Delhi’s first City Run with great enthusiasm.”

Apart from rewarding themselves with a challenging run, the top 3 finishers (men and women) were gratified by Reebok with exciting running gear from their latest collection.

About Reebok India:

India’s foremost fitness brand, Reebok has a pan-India presence with 400 exclusive franchise stores and a 1000 member strong instructor alliance. The brand has products in the running, training and studio category – which covers dance, aerobics and yoga, and innovative footwear technologies like Reebok one, ZQUICK, Zigtech and Realflex. Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub” where consumers get experiential fulfillment of their fitness needs. Presently there are a total of 82 Fit Hub concept stores across the country. Reebok also has an impressive list of Fitness ambassadors including John Abraham, Nargis Fakhri, M.S Dhoni, Gautam Gambhir and Irfan Pathan. In addition to this Reebok has been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands' report by TRA evaluating over 1900 leading brands in the country.

Members of Reebok Running Squad warming up for the first Delhi City Run
Members of Reebok Running Squad warming up for the first Delhi City Run
Reebok Running Squad members trained by Reebok trainers for Delhi City Run
Reebok Running Squad members trained by Reebok trainers for Delhi City Run
First Delhi City Run organised by Reebok

First Delhi City Run organised by Reebok
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